Ad Fontes Community Round

How you could own a part of Ad Fontes Media

We are running a new Community Round on Wefunder! The terms and details of this campaign are here:

If you’re not familiar, here is a little background information on how Ad Fontes Media is operated and funded:

Ad Fontes Media is incorporated as a Colorado Public Benefit Corporation. That means we are a for-profit enterprise with a public mission. That mission is to rate ALL THE NEWS to positively transform society. We made the decision to be for-profit (rather than non-profit) at our founding in 2018, because to accomplish our mission, we not only need to grow quickly, but become self-sustaining over time. Our data products and services are valuable, and stakeholders in the media ecosystem buy our data to solve their problems, which has proven to be an attractive, revenue-generating business model.

You may or may not know that back in late 2020-early 2021 we raised money (about $350,000) to grow Ad Fontes Media on Wefunder, an online investment platform. We’ve accomplished a lot in the year and a half since. That funding allowed us to grow from 200 to nearly 2000 rated news sources (including podcast and TV). It also helped us develop our technology and data products for companies and educational institutions and gain excellent commercial traction.

That early funding was from members of our community–people who had learned about the Media Bias Chart and what we were trying to accomplish at Ad Fontes Media. Over 550 individual investors wanted to see our vision come to life. It was powerful to have a whole community with a stake in our success. That early community funding was a springboard for us to raise more investment capital from professional investors (angel investors and venture capital funds) incuding GaingelsThe Glen Nelson CenterStout Street Capital, and DCA Asset Management. To date, we have raised a total of $1.3M in funding.

Additionally, having our community as investors is also incredibly important for our own accountability. We’re not just owned by a small set of people with a particular viewpoint–we’re owned by people who have varying and diverse political leanings, personal characteristics, and professional backgrounds. One thing we all have in common is that we believe our media and society can and should be better.

Now it’s time for our next stage of growth; since we are on a mission to rate ALL THE NEWS to positively transform society, we need to invest in more analysts and technology development. We believe in a human-first + AI-technology-enabled approach to accurately rate the news at scale. To do this, we are raising additional funding, and we are opening up a portion of our current Series Seed round to our community again. Details and terms here.

If you aren’t familiar with Wefunder, here are some FAQs

It is important to note that we are currently only accepting reservations for an upcoming round. We are ‘testing the waters’ to gauge investor interest in an offering under Regulation Crowdfunding. No money or other consideration is being solicited. If sent, it will not be accepted. No offer to buy securities will be accepted. No part of the purchase price will be received until a Form C is filed and only through Wefunder’s platform. Any indication of interest involves no obligation or commitment of any kind.

Once we file our Form C, we will update the information on this page to let people know when they can complete an investment.

Please note that no financial return is guaranteed, and that investing in startups, including Ad Fontes Media, is risky! It is very important that you read all the terms and disclaimers on Wefunder’s site. You should not invest if you cannot afford to lose your entire investment or if you don’t understand the terms.

The minimum investment amount for this round will be $100. If you have questions, please email us at If you are considering a large investment ($25K +), please email us first so we can let Wefunder know.