• When there is an interview of a company or organizational representative, accompanied by some text-based commentary from the publication, watch at least enough of the video to figure out what it covers in relation to the article.
  • Consider both the video and the article text in your overall rating (e.g., if the video adds more bias than the text has, you can rate the overall piece to have more bias)
  • If it is a company CEO/spokesperson interview almost solely about the company, rate it like we rate articles based on press releases.

For a rubric about how to rate press releases, please go to the analyst materials folder https://drive.google.com/drive/folders/1t_7dluBeb7sm6Pqttiv8oZMSNma_hNZg?usp=sharing and find the “press release scoring guide.”