Platform Services

Services for Social Media, Search, News Aggregator, and other Content Platforms

In the last two decades, a powerful new force in the media ecosystem has emerged–a force we refer to as news conduits. 

Social media companies, search engines, news aggregators, and other platforms know that though you are not publishers yourselves, news conduits preside over the means and methods of how most news consumers receive their news, and your influence is mighty.

You can use that influence for good. Ad Fontes Media can help you systematically and fairly label content on your platform so you and your users can make the best decisions on what content to share and consume.

Custom Content Ratings

Our team of analysts can rate almost any piece of news, news-like, or informational content in written, visual, and/or audio format within our content analysis methodology framework.

Ad Fontes Media performs custom content rating services on large volumes of content with quick turnaround times.

Content ratings for particular “sources” (i.e., particular TV shows/networks, online properties, print publications, podcasts, or radio shows) are performed by selecting a sample of individual articles, episodes, or shows over a defined period of time. A politically balanced and demographically diverse team of analysts scores each article, episode, or show according to a number of existing sub-factors for reliability and political bias.

Nearly all informational content fits within the framework of the Media Bias Chart ratings system, but for non-political or non-news content, Ad Fontes Media can provide content scoring on additional factors as desired for particular insights.

Our analysis framework includes “overall” scoring for reliability and bias plus sub-factor scoring on the following factors:


  • Expression
  • Veracity
  • Headline/graphic/lede/chyron


  • Language (political)
  • Political position
  • Comparison (included topic selection and omission)

Additionally, our team has experience and a framework for ratings shows having guests in interview formats.

Ratings Data via API

Ratings data from can be integrated into other applications via our database REST API. Both source-level and article-level ratings can be accessed as needed, whether just one-time or on an ongoing basis.

Data also available in CSV format.

Certain usage restrictions apply. In particular, our data may not be used to train AI/ML models for measuring media bias and reliability.

For pricing and other information on any of our researcher services, please submit the form below, and we’ll be in touch soon.

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