Our team of analysts can rate almost any piece of news, news-like, or informational content in written, visual, and/or audio format within our content analysis methodology framework.
Ad Fontes Media performs custom content rating services on large volumes of content with quick turnaround times.
Content ratings for particular “sources” (i.e., particular TV shows/networks, online properties, print publications, podcasts, or radio shows) are performed by selecting a sample of individual articles, episodes, or shows over a defined period of time. A politically balanced and demographically diverse team of analysts scores each article, episode, or show according to a number of existing sub-factors for reliability and political bias.
Nearly all informational content fits within the framework of the Media Bias Chart ratings system, but for non-political or non-news content, Ad Fontes Media can provide content scoring on additional factors as desired for particular insights.
Our analysis framework includes “overall” scoring for reliability and bias plus sub-factor scoring on the following factors:
- Language (political)
- Political position
- Comparison (included topic selection and omission)
Additionally, our team has experience and a framework for ratings shows having guests in interview formats.