Ad Fontes Analysis Certification™

Ad Fontes Certification badge for High Reliability

We offer Ad Fontes Reliable Analysis Certification™ for news organizations that have a score between 36 and 40 (out of 64) on the reliability axis of our chart. In addition, they must have fewer than 3% of their rated articles under 24 for reliability. Organizations with more than 3% of their articles under 24 have a high variation in reliability and are therefore not reliable. Ad Fontes Media also reserves the right to require an organization to issue a correction for misleading (8-16) or inaccurate articles (0-8) before confirming certification.

The Ad Fontes Reliable Analysis Certification™ includes:

  • Licensed use of the Ad Fontes Reliable Analysis Certified™ badge for 12 months on publisher’s website, print publications, and marketing materials.
  • Content ratings audit to verify your placement on the chart.
  • Four appearances on our monthly static charts within the 12 months after certification.
Frequently Asked Questions

An Ad Fontes Reliable Analysis Certified™ badge shows audiences and advertisers that the gold standard third-party organization, Ad Fontes Media, has independently verified that your organization adheres to high standards of credibility, reliability, and transparency in your analysis. Read more about our methodology.

Pricing is based on publisher size.

CTA for Reliable Analysis badge

All stakeholders in Ad Fontes Media have a right to expect that we maintain the highest standards of fairness and objectivity in rating publishers, especially since we provide these certifications and audits as a paid service to publishers. To understand how we maintain these standards and mitigate potential conflicts of interest, please see our Stakeholders Statement.

We also offer individual content audits without a certification badge. Click here for more information.