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From media planning and governance to AI content labeling and real-time article scoring, Ad Fontes Media's ratings power smarter decisions across 14,000+ news sources and 150,000 articles rated daily.
A web application with full search, filtering, and visualization across 4,500+ displayed news sources, with underlying data on 14,000+ sources including YouTube channels. Search by ownership, outlet type, diversity, location, and more.
All plans above are intended for B2B and related use cases. Educational institutions should see our IMBC for EDU product tiers.
Automated file delivery to your cloud storage on the schedule you need. Three data depth tiers to match your use case. Pricing scales with your organization's size, since larger organizations derive proportionally more value from our data.
| Organization Size | Source Only | Source + Human | Full Data (Push) |
|---|---|---|---|
| Research / NonprofitUniversity, NGO, nonprofit | $3,600/yr$300/mo equiv. | No pricing below Startup/Small Biz | No pricing below Startup/Small Biz |
| Startup/Small Biz< $5M ARR | $6,000/yr$500/mo equiv. | $12,000/yr$1,000/mo equiv. | $24,000/yr$2,000/mo equiv. |
| Mid-Market$5M – $500M revenue | $18,000/yr$1,500/mo equiv. | $36,000/yr$3,000/mo equiv. | $72,000/yr$6,000/mo equiv. |
| Enterprise$100M – $5B revenue | starting at$36,000/yr$3,000/mo equiv. | Custom | Custom |
| Strategic$5B+ revenue | Custom | Custom | Custom |
Revenue-based tiers reflect the proportional value organizations of different scales derive from our data. Push frequency (hourly, daily, etc.) is configurable per agreement. Basic revenue verification to be conducted prior to contracting.
Low-latency API access for real-time content scoring and labeling. Our full news source + article data tier is available via API for use cases that need instant results: ad decisioning, AI model training, real-time news filtering, and more.
Real-time API pricing is tailored to your organization's size and use case. Integration configuration depends on factors such as bid request volume and latency requirements.
For programmatic advertising. Activate Ad Fontes Media segments directly within major DSPs and SSPs to target high-quality, minimally biased news content at the article level, in real time.
Ad Fontes Media data segments are available within the programmatic ecosystem on a CPM basis. Your brand or agency pays the CPM at the time of activation — charged through your existing DSP or SSP relationship. No upfront license required for campaign activation.
For DSPs and SSPs looking to integrate our data for inventory filtering or supply-side use cases, flat subscription licensing is available in addition to or in place of CPM.
Not sure which product fits? Here are the most common use cases and what we'd recommend.
You need to vet news sources before running campaigns or making media buys. You want searchable, reliable credibility scores.
IMBC Pro → Mid-Market or EnterpriseYou're building a product that surfaces news and want to label, filter, or rank content by credibility in real time.
Full Data + API → Startup or Mid-MarketYou need labeled news data at scale — for training models, filtering outputs, or grounding responses in credible sources.
Full Data + API → Enterprise or StrategicYou need to assess media credibility for risk analysis, ESG scoring, or compliance workflows.
IMBC Pro + Source Scores → EnterpriseYou want to integrate credibility data into bid decisioning, inventory scoring, or contextual targeting.
Full Data + API + CPM SegmentsYou're studying media credibility, misinformation, or news consumption patterns and need access to our underlying data.
Data Delivery → Research tierTell us about your use case and we'll find the right fit.
Want to make sure you always see the
latest versions of the Media Bias Chart?
Join the Ad Fontes Media email list!
You’ll get information about all of our work for
news consumers, educators and enterprises.