Transforming Media and Society through News Ratings
Know the Reliability and Bias of the News
- Actionable data for advertisers, publishers, and tech platforms
- Media literacy tools for educators and individuals
Navigate the News Landscape with Confidence
Our Customers and Partners
Making News More Reliable for Everyone
Ad Fontes Media helps businesses, consumers, educators, and platforms navigate today’s complex and dynamic news landscape. We provide data, tools, and educational resources for all stakeholders in quality news media.
Brands, Agencies, and Platforms
Improve and maintain your brand safety and customer trust by making smart news choices.
News Consumers
Consume with a critical eye. Never share a link to a questionable source with anyone.
Educators, Researchers, and Institutions
Show your students the complex media landscape in one simple chart. Enhance your media literacy curriculums.
Publishers
Know who’s who in the media landscape today. Protect your reputation tomorrow.
We Rate Your News for Reliability and Bias. So You Don't Have to.
Testimonials
What Our Clients Say
Great way to evaluate the information that you are reading. Provides a basis for understanding the perspective of the source.
I found the chart extremely useful for my 12th grade Economics And Civics classes. It was a great tool to help them understand the concept of media bias and where the different media sources fell on the chart.
I use the media bias chart for my senior civics class during our media bias unit. I have used your undated charts for the past four years and love to show students both the X and Y axis to the media bias world.
The chart is a wonderful visual to show students how new sources compare on bias and reliability. I use it in classes to help students understand how to use our resources and encourage critical thinking.
I find the charts and the Ad Fontes search capability invaluable in deciding where to find reliable information. In this age of bipartisanship and tailored news, Ad Fontes serves a vital function.
I use the Media Bias Chart all the time in one of the first units of my course "How to Read the News." Students are responsible for following one particular policy issue throughout the year and the Media Bias Chart helps students to ensure they are reading about their issue from multiple perspectives. Invaluable tool!
I use the Media Bias Chart at the start of research projects. It's especially good to be able to look at factual accuracy and political bias. Beyond discussion, it gives students an excellent reference tool beyond work for our class.
I use the media bias chart for my senior civics class during our media bias unit. I have used your undated charts for the past four years and love to show students both the X and Y axis to the media bias world.
My students reference this regularly when doing research to check bias to create a balanced approach to research. They bookmark the website and we have a wall poster.
The chart is a wonderful visual to show students how new sources compare on bias and reliability. I use it in classes to help students understand how to use our resources and encourage critical thinking.
I have a mouse pad in my office where if someone brings up a questionable claim in the office I was always ask what was the news source. Regardless of their answer, I always refer to my mouse pad telling them to be mindful of source reliability and how much interpretive analysis the author of the article has put into their piece.
The Media Bias chart is a fantastic tool for my students. As they explore close reading of bias in media and examine their own info diets, having a clear visual source is very helpful. I am excited that there are now versions out for specific media as well!
I used the chart with a small group of friends. One is a Fox-MAGA believer. She questioned your methodology and especially disagreed with your placement of PBS on the continuum. It was hard to continue the discussion after that. Sigh.
In an increasingly polarized world, and with my diverse clientele, the media bias chart has been a clear headed and sober graphic I can share. With the chart, better discussions, based on facts and not bias, are my new normal!
I bring up the media bias chart from time to time on my podcast during discussions about how the media is organized and where it fits in in the battle between those pushing for right wing authoritarianism and those advocating progressive multiracial democracy in this country.
I use it with various groups I volunteer with to show how people are being misled by nonfactual "news" outlets, and to show where COMMENTARY in each outlet leans, no matter how center and truthful it tries to self-identify. I also use it to keep myself in check. Opinion or fact, or a blend?
In these political times it is invaluable to have a clear, pragmatic, and trustworthy view on the news. I consider your organization the de facto source of opinion of accurate news sources.
Yes, I use the chart frequently when discussing perspective with people (both in person and on social media) who reference heavily biased outlets. So grateful to have it to reference and share!
Media bias isn't always easy to determine. It's good to compare my own take with someone who's spent more time determining it. It helps me see through their "veil" more quickly.
Where do Your Favorite Sources Fall?
Blogs
Learning Center
Bias AND Reliability. We Must Measure Both
Read Time: 3 minutes Why do we measure both bias AND reliability? Two main reasons: 1) Most modern misinformation is political 2) Bias isn’t inherently
Marketing Veteran Lou Paskalis Named Chief Strategy Officer for Ad Fontes Media
Ad Fontes Media, the media bias and reliability intelligence leader and producer of The Media Bias Chart®, today announced the appointment of Lou Paskalis as
Our Customers and Partners
