ATLANTA – Scripps News announced April 15, 2024, that Ad Fontes Media, a tech company that rates the news for bias and reliability, will audit its national news as part of the network’s industry-leading commitment to transparency and nonpartisan journalism. The agreement comes as advertisers struggle to filter through a deluge of low-quality journalism that…
The direct integration of Ad Fontes Media’s data into The Trade Desk is the first in the new contextual API on the new Kokai platform’s partner portal
Nexstar, In Collaboration with Ad Fontes Media, to Kick-off Series on Tuesday, November 14 at the Paley Center for Media in New York City
Data is what brand leaders need to control how their advertisements appear adjacent to news
Ad Fontes Media, the media bias intelligence leader, has announced it has officially closed $4.2 million in funding, led by Aion Ventures and joined by New Community Transformation Fund–Denver (NCTF-D) and several other industry and mission-aligned investors, including ad tech entrepreneur Will Luttrell. As marketers are pressed to do more with less and maximize their…
Ad Fontes Media, the media bias and reliability intelligence leader and producer of The Media Bias Chart®, today announced the appointment of Lou Paskalis as Chief Strategy Officer. Mr. Paskalis has three decades of experience as a top executive for global organizations, including Bank of America, American Express, E. & J. Gallo Winery and, most…
The Alliance for Audited Media (AAM), a not-for-profit media auditor, and Ad Fontes Media, a leader in media bias intelligence and the creator of The Media Bias Chart®, have launched an interactive chart listing political media bias and reliability ratings for AAM-audited publishers. There are more than 200 publishers included on the initial chart with…
Ad Fontes Media has today announced that audience reach data from Comscore (NASDAQ: SCOR) has been integrated into its Data Platform’s reliability and bias ratings. Providing context around publication reach, media buyers, sellers, and observers can now access an unduplicated measure of digital audiences across desktop and mobile devices. Ad Fontes Media Founder and CEO Vanessa…
Sightly, a leading marketing tech and services company recognized for its groundbreaking Brand Mentality™ platform, and Ad Fontes Media, the leader in media bias intelligence and creator of the Media Bias Chart, today announced a strategic partnership. Dealing with rampant misinformation and ensuring responsible media practices are some of the biggest challenges that brands face…
Until now, TV audiences and advertisers had little way of knowing if the news content they were exposed to when watching TV or promoting their brands was biased. This is an increasingly dire problem because of the substantial evidence that biased content plays a big role in media consumer polarization and is damaging to brands…
Ad Fontes Media, the media bias intelligence leader and creator of the Media Bias Chart, today announced that it has expanded its Board of Advisors as well as its team. Appointees include Elizabeth Tumulty, Alec Saunders, Don Hussen and Crista Bailey. Elizabeth Tumulty, a long-time media veteran, most recently served as President of CBS Television…
Mackin, a leading provider of K-12 print and digital fiction and nonfiction titles, as well as educational curriculum materials, is pleased to announce it has partnered with Ad Fontes Media, the media bias intelligence leader, to provide K-12 schools around the world with access to Ad Fontes Media’s in-depth news literacy curricula and data. Over…
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