About Us

Who We Are

Helping People Better Navigate the News Since 2018

Ad Fontes team members in a rare non-virtual workspace
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News Sources Rated

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Articles and Episodes Rated

Since 2018, we’ve been on a mission to rate the news and make a positive impact on society. For too long, people have not had enough access to impartial ratings of the news. That’s why we’re here: to rate the news for reliability and bias so you don’t have to.

Ad Fontes is Latin for “to the source,” because at the heart of what Ad Fontes Media does is look at the source—analyze the very content itself—to rate it.
“Many people don’t realize that other people read and watch completely different things than they do, and those different media outlets reinforce different beliefs and present different facts.”

Founder & CEO, Vanessa Otero

Ad Fontes Media is a certified Minority and LGBT Business Enterprise

Minority Business Enterprise certification from the National Minority Supplier Development Council
Certified LGBT Business Enterprise

Why Choose Us

Your Partner in Preventing Media Blind Spots

Investing in a media reliability and bias partner is a big decision. That’s why we’ve gone the extra mile to ensure that you can rely on us.

Analysts from a wide political spectrum

In order to ensure accuracy, we create our news content ratings with a team of human analysts with political views from across the spectrum. They are trained to look at the content of the news and score it according to our methodology.

Advertising for good

We seek to positively impact the news landscape itself by transforming the incentives for advertisers in news. We believe news content ratings are key to fixing the way advertisers inadvertently help junk news sources proliferate.

Wide applications

Our system of news content ratings can be used by all stakeholders in a healthy news media landscape, including consumers, educators, publishers, researchers, advertisers, and social media platforms.

Ad Fontes employees
“In these political times it is invaluable to have a clear, pragmatic, and trustworthy view on the news. I consider your organization the de facto source of opinion of accurate news sources.”

Jose Johnson

CEO Rocketly

Our Company

Meet the Team

See who’s behind your news data at Ad Fontes Media.

Vanessa Otero

Founder and CEO

Lilian Marchand

Marketing Specialist

Federico Gómez

Digital strategist

Vanessa Otero

Founder and CEO

Our Company

Meet the Team

See who’s behind your news data at Ad Fontes Media.