Data Platform

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Ad Fontes Media Data Platform for Businesses

Does your organization need accurate, comprehensive, up-to-date data on news source reliability and bias? There are numerous use cases for Ad Fontes Media’s ratings for businesses that intersect news and politics. Some examples of stakeholders that can use our data include:

Note: Comscore audience size data is available as an additional add-on. Inquire for pricing.

Our Customers and Partners

We work with some of the most influential companies in the information ecosystem. Meet our partners.

Overview

Protect Your Brand and Improve your Ad Dollars

When it comes to where your ads appear, one wrong move can damage your brand. If your ads appear in a low-quality outlet, it’ll cost you more in the long run.
The Ad Fontes Media Data Platform for marketers will give you direct insight into which sources and outlets are reliable, so you can get more ROI out of your ads.
When you invest your advertising into the right sources, you can also support better journalism for the years to come.
Some examples of stakeholders that can use our data include:

What You Can Expect

High-ROI News Ratings at Your Fingertips

How will Ad Fontes Media Data Platform protect your brand?

Accurate and Non-Partisan News Source Ratings

Brand Customizable

Cost-Effective Data Available in Multiple Formats

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Testimonials

What Our Clients Say

AdFontes Media makes navigating the news easy. See what our clients have to say.
Rand Drake Operations Representative

Great way to evaluate the information that you are reading. Provides a basis for understanding the perspective of the source.

Teri Castelow Teacher/Administrative Intern

I found the chart extremely useful for my 12th grade Economics And Civics classes. It was a great tool to help them understand the concept of media bias and where the different media sources fell on the chart.

Mike Papritz Teacher

I use the media bias chart for my senior civics class during our media bias unit. I have used your undated charts for the past four years and love to show students both the X and Y axis to the media bias world.

Jen Greenleaf librarian

The chart is a wonderful visual to show students how new sources compare on bias and reliability. I use it in classes to help students understand how to use our resources and encourage critical thinking.

George T. Hahn Author

I find the charts and the Ad Fontes search capability invaluable in deciding where to find reliable information. In this age of bipartisanship and tailored news, Ad Fontes serves a vital function.

K. Nelson Social Science Teacher

I use the Media Bias Chart all the time in one of the first units of my course "How to Read the News." Students are responsible for following one particular policy issue throughout the year and the Media Bias Chart helps students to ensure they are reading about their issue from multiple perspectives. Invaluable tool!

Beth Sherman Instructor

I use the Media Bias Chart at the start of research projects. It's especially good to be able to look at factual accuracy and political bias. Beyond discussion, it gives students an excellent reference tool beyond work for our class.

Mike Papritz Teacher

I use the media bias chart for my senior civics class during our media bias unit. I have used your undated charts for the past four years and love to show students both the X and Y axis to the media bias world.

Kami Mckay Teacher

My students reference this regularly when doing research to check bias to create a balanced approach to research. They bookmark the website and we have a wall poster.

Jen Greenleaf Librarian

The chart is a wonderful visual to show students how new sources compare on bias and reliability. I use it in classes to help students understand how to use our resources and encourage critical thinking.

Joshua Operations Manager

I have a mouse pad in my office where if someone brings up a questionable claim in the office I was always ask what was the news source. Regardless of their answer, I always refer to my mouse pad telling them to be mindful of source reliability and how much interpretive analysis the author of the article has put into their piece.

Brady Gunnink English Teacher

The Media Bias chart is a fantastic tool for my students. As they explore close reading of bias in media and examine their own info diets, having a clear visual source is very helpful. I am excited that there are now versions out for specific media as well!

Deborah Pfliegel Director, Southeast Michigan

I used the chart with a small group of friends. One is a Fox-MAGA believer. She questioned your methodology and especially disagreed with your placement of PBS on the continuum. It was hard to continue the discussion after that. Sigh.

John Stark Realtor

In an increasingly polarized world, and with my diverse clientele, the media bias chart has been a clear headed and sober graphic I can share. With the chart, better discussions, based on facts and not bias, are my new normal!

Nathaniel Pearlman Host

I bring up the media bias chart from time to time on my podcast during discussions about how the media is organized and where it fits in in the battle between those pushing for right wing authoritarianism and those advocating progressive multiracial democracy in this country.

Steve Hudson Steering Committee

I use it with various groups I volunteer with to show how people are being misled by nonfactual "news" outlets, and to show where COMMENTARY in each outlet leans, no matter how center and truthful it tries to self-identify. I also use it to keep myself in check. Opinion or fact, or a blend?

Michael D May Broker

In these political times it is invaluable to have a clear, pragmatic, and trustworthy view on the news. I consider your organization the de facto source of opinion of accurate news sources.

Jenifer Brand Aerospace Management

Yes, I use the chart frequently when discussing perspective with people (both in person and on social media) who reference heavily biased outlets. So grateful to have it to reference and share!

Ralph W. Henn [Retired]

Media bias isn't always easy to determine. It's good to compare my own take with someone who's spent more time determining it. It helps me see through their "veil" more quickly.