Brands are realizing the risks of being associated with low-quality, highly polarized news content and misinformation. They are also realizing the opportunity cost of not advertising on high quality news content. This new awareness among brands creates an opportunity for smart marketers, agencies, and technology platforms to help their advertisers increase both brand safety and ROI around news properties. Marketers influence how both good journalism and junk news are funded. We help marketers us their ad dollars to improve the media ecosystem.