Data Platform
Access our robust data platform of news publisher reliabilty and bias
You can use Ad Fontes’ data to identify opportunities you may be missing when advertising around news. We provide free audits of advertiser domain lists so you can see for yourself.
Ad Fontes Data Platform for Advertisers
Invest in news with confidence. Identify publishers and articles with minimal bias and high reliability through our Data Platform. Use our data for highly effective media planning, execution, and measurement. Programmatic solutions available. Perfect for:
- Brands
- Ad Agencies
- Ad tech platforms
Note: Comscore audience size data is available as an additional add-on. Inquire for pricing.
Article Quality Measurement
Our human + AI article ratings are now available for businesses in the media and advertising space. This AI technology enables us to more swiftly and accurately rate media content in a landscape where information is generated at an unprecedented speed and scale, providing brands, agencies and ad tech companies with real-time insights to safely open up news inventory.
- Brands
- Ad Agencies
- Ad tech platforms
Our Customers and Partners
Overview
Invest in News. Increase Your ROAS. All While Protecting Your Brand
Brands have been blocking news by category and keywords to avoid controversial content, and as a result, have been missing out on valuable news audiences. But there is a better way.
The reality is that the most controversial content for brands is politically biased content. By adding media bias data to your brand safety toolkit, you can unlock safe, high-performing news content without reputational risk.
And when you invest your advertising dollars into news, not only do you support journalism, but you also benefit from the “halo effect”–the positive association customers have with brands who advertise in high-quality news environments.
- Find high-ROI inventory on reputable news properties
- Avoid political boycotts of your brand
- Avoid funding misleading, inaccurate, and extremely polarizing content
- Impact society for the better with your ad spend
- Integrate a solution into your ad tech stack
- Thousands of sources including web, podcast, and tv
- Ad tech platforms
- Data aggregators
- Third-party verification services
- SSPs/DSPs
- News aggregators/apps
- Social media platforms
- Researchers
What You Can Expect
High-ROI News Ratings at Your Fingertips
- Ad Fontes Data Platform is an automatic news reliability and bias screening tool that can be easily integrated into other systems
- Intuitive interface based on Ad Fontes’ Interactive Media Bias Chart application
- Automatically updates news article and source ratings from Ad Fontes Media’s public and private data sets
- Reliability and bias filters can be adjusted to separate sources by score thresholds for all rates news sources
- Agencies can set different parameters for different clients
- Download complete, up-to-date CSV files
- Integration through API available
- Data available in JSON format
Testimonials
What Our Clients Say
Great way to evaluate the information that you are reading. Provides a basis for understanding the perspective of the source.
I found the chart extremely useful for my 12th grade Economics And Civics classes. It was a great tool to help them understand the concept of media bias and where the different media sources fell on the chart.
I use the media bias chart for my senior civics class during our media bias unit. I have used your undated charts for the past four years and love to show students both the X and Y axis to the media bias world.
The chart is a wonderful visual to show students how new sources compare on bias and reliability. I use it in classes to help students understand how to use our resources and encourage critical thinking.
I find the charts and the Ad Fontes search capability invaluable in deciding where to find reliable information. In this age of bipartisanship and tailored news, Ad Fontes serves a vital function.
I use the Media Bias Chart all the time in one of the first units of my course "How to Read the News." Students are responsible for following one particular policy issue throughout the year and the Media Bias Chart helps students to ensure they are reading about their issue from multiple perspectives. Invaluable tool!
I use the Media Bias Chart at the start of research projects. It's especially good to be able to look at factual accuracy and political bias. Beyond discussion, it gives students an excellent reference tool beyond work for our class.
I use the media bias chart for my senior civics class during our media bias unit. I have used your undated charts for the past four years and love to show students both the X and Y axis to the media bias world.
My students reference this regularly when doing research to check bias to create a balanced approach to research. They bookmark the website and we have a wall poster.
The chart is a wonderful visual to show students how new sources compare on bias and reliability. I use it in classes to help students understand how to use our resources and encourage critical thinking.
I have a mouse pad in my office where if someone brings up a questionable claim in the office I was always ask what was the news source. Regardless of their answer, I always refer to my mouse pad telling them to be mindful of source reliability and how much interpretive analysis the author of the article has put into their piece.
The Media Bias chart is a fantastic tool for my students. As they explore close reading of bias in media and examine their own info diets, having a clear visual source is very helpful. I am excited that there are now versions out for specific media as well!
In an increasingly polarized world, and with my diverse clientele, the media bias chart has been a clear headed and sober graphic I can share. With the chart, better discussions, based on facts and not bias, are my new normal!
I bring up the media bias chart from time to time on my podcast during discussions about how the media is organized and where it fits in in the battle between those pushing for right wing authoritarianism and those advocating progressive multiracial democracy in this country.
I use it with various groups I volunteer with to show how people are being misled by nonfactual "news" outlets, and to show where COMMENTARY in each outlet leans, no matter how center and truthful it tries to self-identify. I also use it to keep myself in check. Opinion or fact, or a blend?
In these political times it is invaluable to have a clear, pragmatic, and trustworthy view on the news. I consider your organization the de facto source of opinion of accurate news sources.
I use the chart frequently when discussing perspective with people (both in person and on social media) who reference heavily biased outlets. So grateful to have it to reference and share!
Media bias isn't always easy to determine. It's good to compare my own take with someone who's spent more time determining it. It helps me see through their "veil" more quickly.
