Forbes Bias and Reliability


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Bias: Middle

Reliability: Reliable, Analysis/Fact Reporting


Ad Fontes Media rates Forbes in the Middle category of bias and as Reliable, Analysis/Fact Reporting in terms of reliability. Forbes is a bi-monthly business magazine published in print and online. It publishes 49 global editions in 83 countries and 28 languages. Forbes was founded in 1917 by B.C. Forbes. Integrated Whale Media Investments of Hong Kong purchased 95% of the company in 2014. The remainder is owned by the Forbes family.

Overall Score

The following are the overall bias and reliability scores for Forbes according to our Ad Fontes Media ratings methodology.

Reliability: 40.57

Bias: -3.29

Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.

The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.

To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.

The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.

Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.

Individual Content Sample Scores

These are the most recent content samples that Ad Fontes Media analysts have rated for this source.

Content Sample URL Bias Reliability
6 Surprising Places Where You Can Pick Up Bed Bugs 0 39.67
Q&A: Serj Tankian On Composing, His Musical Roots, Tom Waits And More 0 38.33
Flight Times Increase As Airlines Reroute Around War Zones 0 42.67
Bandai Spirits Is Making A Life-Size Master Sword From ‘The Legend Of Zelda’ 0 35.67
What Does PPF Do? We Asked A PPF Expert At XPEL 0 40.67
The Analogue Pocket Is Getting Some Very Nice Limited Edition Color Variants 0 34
Viral Image Of Jack Nicholson Being Asked To Sign Photo Of Heath Ledger Is Fake -1 40.33
NTT Beats New Drum To Bring Photonics-Powered AI To Industry 0 45
Hit The First Vehicle, Hit The Last & Trap The Rest: The Ukrainians Used A Classic Tactic To Devastate A Russian Ammo Convoy 0 44.67
On One Key Eastern Battlefield, The Russians Are Losing 14 Vehicles For Every One The Ukrainians Lose 0 45.33
Despite Skepticism Over The Rise In Retail Theft, Stores Are Adopting Police Technology 0 48.33
Which Celebrity Memoir Sold The Most In 2023—And Which Didn't 0 42.67
WeWork’s Rise To $47 Billion—And Fall To Bankruptcy: A Timeline 0 46
Ivanka Trump Helped Her Dad Lie About His Net Worth -12.67 31
Russian Billionaire Alexei Kuzmichev Detained By French Police In Tax And Sanctions Probe 0 43.33
Saudi Arabia Will Likely Host 2034 FIFA World Cup 0 45.67
Hamas Takes Israeli Soldiers, Civilians As Prisoners Of War -1 44.67
UAW Union Approves Potential Strike At Ford, GM And Stellantis—Here’s What A Strike Would Mean 0 45
NBA Championship Odds And 2023 Opening Week Games And Picks 0 44.67
Neymar ‘Feels He Was Wrong To Leave FC Barcelona’ In 2017: Reports 0 39.67
FC Barcelona Could Sell Kounde To Premier League Club For $80 Million: Reports 0 38.67
Measuring Inflation’s Impact On Small Businesses 0 44.33
5 Big Lies About Climate Change, And How Researchers Trained A Machine To Spot Them -16.67 47
Social Media Platforms Will Increasingly Define 'Truth' 0 33.67
iPhone 15, iPhone 15 Pro Release Problems Hit Apple’s New iPhones 0 43

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