Overview

Ad Fontes Media rates Fortune in the Middle category of bias and as Generally Reliable/Analysis OR Other Issues in terms of reliability. Fortune is a global business magazine published online and in print. It was founded in 1929 following the Great Depression by Henry Robinson Luce, who also co-founded Time magazine. Headquartered in New York City, Fortune has offices in eight other cities worldwide. It is owned by Fortune Media Group Holdings Limited, owned by Chatchaval Jiaravanon, and published by the Meredith Corporation.

Overall Score

The following are the overall bias and reliability scores for Fortune according to our Ad Fontes Media ratings methodology.

Reliability: 36.91

Bias: -2.82

Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.

The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.

To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.

The bias rating, demonstrated on the Media Bias Chart^®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.

Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.

Individual Content Sample Scores

These are the most recent content samples that Ad Fontes Media analysts have rated for this source.

Content Sample URL	Bias	Reliability
Joe Rogan says a Kamala Harris interview isn’t off the table even though he rejected her conditions, including traveling to meet her	-3.33	38.33
We led some of America’s largest companies. Here’s why we are voting for Harris, not Trump	-13.33	33
Short-seller Andrew Left is betting against GameStop again, undaunted by his 100% loss last time	0	38
How J.M. Smucker's CEO and heir earned his seat at the family business	0	42.33
Apple hit with massive antitrust case from DOJ, 16 states after 5-year probe into smartphone market	-0.67	45.67
Buckingham Palace hiring new communications assistant days after Kate Middleton photo blunder	-0.67	40.67
Baseball superstar Shohei Ohtani is entangled in a bizarre $4.5 million gambling scandal involving his interpreter	0	44
The untold story of Kickstarter’s crypto Hail Mary—and the secret $100 million a16z-led investment to save its fading brand	0	50
DeSantis gave the Seminole Tribe exclusive rights to run online sports bettings in Florida. Now the state’s racetracks and poker rooms are fighting back	0	47
Americans have never been more concerned about their finances. But that doesn’t mean they plan to cut back	0	46
Billionaire mega-donors Ken Griffin and the Koch Network tried and failed to make Nikki Haley a presidential contender	0	45.67
Jerome Powell is walking on eggshells when it comes to interest rates, saying cuts are ‘likely’ but warning he can’t do anything ‘too soon’	0	40.33
Stressed-out workers are skipping lunch–and forgoing their only chance to tame the chaos	0	37.67
Over 300 U.S. companies still operate in Russia–and risk being complicit in the Kremlin’s war crimes	-6	37.67
Carina Åkerström quits Alecta after just 1 week	0	42.67
Rich Gen Zers expect a wealth increase in 2024—but they're likely relying on the bank of Mom and Dad	0	41
The crises at Boeing and Meta point to the same leadership mistake	0	42.67
Wendy’s insists its trial with ‘dynamic pricing’ is all about prices going down at times and it has ‘no plans’ for surge pricing like Uber or Lyft	0	44.33
Elon Musk says Tesla Roadster is coming as soon as 2025	0	37.67
Starbucks agrees to work with main union in landmark moment for labor	-2.33	45.67
Chatbots keep going rogue, as Microsoft probes AI-powered Copilot that’s giving users bizarre, disturbing, even harmful messages	0	46.33
Nvidia investors are on top of the world—but to justify its $1.91 trillion market cap from here, the AI chip darling faces brutal math	0	44.67
Elon Musk bankrolls lawsuit of fired ‘Mandalorian’ star Gina Carano against Disney	0	41.33
Women CEOs in Fortune 500 have shorter tenures than men	-3	42.33
3 reasons why we aren’t in a housing emergency, according to an official at the center of the 2008 financial crisis	0	43.33