News

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Retooling Brand Safety in a Post-GARM World

Dec. 2, 2024

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LeGeyt, Portnoy, Paskalis Take Up The Fight To Save Local News

Nov. 14, 2024

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Brands Can Avoid Election Misinformation On YouTube – But Blocking News Isn’t The Answer

Oct. 31, 2024

Pixability, Ad Fontes Team Up for Ad Safety in News Content on YouTube: System will highlight reputable sources and screen out sensitive stories

Sept. 25, 2024

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Pixability and Ad Fontes Media Join Forces to Empower Advertisers to Safely Support News Content on YouTube

Sept. 25, 2024

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Michael Smerconish's Bias Report Card - A discussion with Ad Fontes CEO, Vanessa Ortero

Aug. 30, 2024

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Don’t Cancel Brand Safety – Improve It

Aug. 19, 2024

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Basis Technologies Integrates with Ad Fontes Media and Cuebiq Group, LLC to Fortify Top Programmatic Advertising Status

Aug. 13, 2024

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Fortune 500 brand ads seen next to porn & racial slurs, with IAS & DoubleVerify in the mix

Aug. 7, 2024

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Channel Factory and Ad Fontes Media Launch Political Campaign Digital Media Solution Focused on Brand Safe and Reliable News Content Ahead of the 2024 US Presidential Election

July 2, 2024

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At Cannes, advertising leaders sound the alarm on the state of news

June 18, 2024

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Need an Insider's Guide to Cannes Lions? ADWEEK's 3-Part Podcast Series Has You Covered

June 14, 2024

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Breaking the Myth? Gen Z and Mothers Unfazed by News Ads

May 17, 2024

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Making the News Safe for Brands

May 6, 2024

Stagwell Announces 'Future of News' Summit on May 15 Featuring Trailblazing Panelist Discussions and 50,000-Respondent Study Revealing the Importance of Investing in News

April 30, 2024

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A look at juries, from '12 Angry Men' to the Trump trial

April 22, 2024

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80% of people think deepfakes will impact elections. Here are three ways you can prepare

April 18, 2024

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Episode 20: Lou Paskalis, Chief Strategy Officer, Ad Fontes Media

April 16, 2024

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Ad Fontes Media Brings A Bias Meter To Scripps News

April 16, 2024

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Breaking Down Media Bias in America

April 12, 2024

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Paskalis: News Is ‘Best Performing Channel’ For Ad Investments

April 11, 2024

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Programmatic Transparency: Made for Advertising Websites Are Too "Good" to Be True

April 10, 2024

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XO With Spence: Featuring Industry Legend Lou Paskalis

April 1, 2024

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The Value of News in the War on Truth

March 16, 2024

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It’s MFA Freedom Day! Celebrate By Fixing Your Supply Chain

Feb. 23, 2024

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Ad tech company makes case for journalism: An ad tech company is launching a new platform with a mission of persuading advertisers to return to news.

Feb. 18, 2024

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Connors Institute enters partnership with Ad Fontes Media’s Media Bias Chart

Jan. 24, 2024

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Saving Local News, One Ad at a Time

Jan. 19, 2024

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Media & a Chance Beach Encounter: My 1:1 with Lou Paskalis

Jan. 5, 2024

The Societal Role of Advertising with Lou Paskalis

Dec. 11, 2023

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Taylor Swift, AI Alliance, University Presidents, and Guest Lou Paskalis

Dec. 8, 2023

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Supporters, critics spar over California law on teaching media misinformation in public schools

Dec. 5, 2023

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The case for and against brand safety

Nov. 16, 2023

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Advertisers Don’t Want Sites Like Jezebel to Exist

Nov. 10, 2023

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Nexstar Launching Series Of Media Symposiums

Nov. 6, 2023

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Can recognizing and reducing bias in news help with polarization?, with Vanessa Otero

Oct. 29, 2023

Ad Fontes Media founder talks about brand suitability vs. brand safety on the AdExchanger Talks podcast

Brands, Please Don’t Add ‘Israel’ And ‘Hamas’ To Your Keyword Blocklists

Oct. 17, 2023

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How to Make Advertising an Ally for Truth

Oct. 10, 2023

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Made for Advertising Websites — What Brands Need to Know about Potential Clickbait

Oct. 3, 2023

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5 Ways AAM Publisher Data Reaches the Media Marketplace

Sept. 28, 2023

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Clickbait websites could be siphoning $17 billion a year away from quality journalism – and brands don’t even know they’re paying for ads there

Sept. 28, 2023

New parameters define spammy ‘made for advertising’ sites, but media buyers remain wary

Sept. 27, 2023

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How Ad Dollars, And Some AI, Might Restore Our Shared Truth — With Vanessa Otero

Sept. 27, 2023

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The Ad Industry Bailed on News – Can AI Offer a Way Back? | PRO Insight

Sept. 15, 2023

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Why Measuring Reliability and Bias in Media Matters

Sept. 13, 2023

Advisory Opinions

How biased is Advisory Opinions?

Sept. 12, 2023

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Americans say media bias divides the nation. This chart shows most polarizing.

Sept. 12, 2023

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Major Digital News Outlets Ranked: Who’s Biased, Who’s Reliable?

Sept. 7, 2023

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Rating Media Bias

Sept. 5, 2023

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Cable News Shows and Networks Ranked For Bias and Accuracy

Aug. 28, 2023

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It’s time for brands to put news on their ‘learning agendas’

Aug. 28, 2023

The Marketer's Role in the Future of News: A Business Case

Aug. 28, 2023

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Letter to the editor: What Poynter’s critique misses about the Media Bias Chart

Aug. 25, 2023

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AI is Driving the Proliferation of Made for Advertising Websites

Aug. 24, 2023

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Media bias ranking puts ‘Dan Abrams Live’ in the middle

Aug. 21, 2023

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Why I decided to rate the news

Aug. 1, 2023

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Amid summer of media discontent, try investing in creators and news instead

Aug. 1, 2023

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Why the Advertising Industry Needs Standards on Spammy ‘Made for Advertising’ Sites

July 24, 2023

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3 tools to make media companies stand out in the age of AI

July 19, 2023

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Ad Fontes Raises $4.2 Million To Confront Misinformation And Bias In Media

July 12, 2023

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Advertisers Have Moral & Business Reasons To Support News, Paskalis Says

June 28, 2023

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If You Give a Damn About Your Brand Reputation, Get Back Into News

June 26, 2023

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Founder and CEO of Ad Fontes, Vanessa Otero walks us through media bias

July 9, 2023

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Cannes Contemplations: 5 Takeaways From The 2023 Event

June 26, 2023

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WTF are made-for-advertising sites (MFAs)

June 26, 2023

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Why brands must invest in journalism before it's too late

June 20, 2023

Let's bring $1 billion back to journalism

June 20, 2023

Breaking Through the Mayhem Episode 9 – Vanessa Otero, CEO & Founder of Ad Fontes Media

May 30, 2023

A Teacher Explains Why Politics Belong in the Classroom

May 20, 2023

Twitter taps NBC ad chief to take over as CEO from Musk

May 12, 2023

Elon Musk Picks Linda Yaccarino as Next Twitter CEO

May 12, 2023

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Tucker Carlson's new Twitter show could spell doom for Elon Musk

May 10, 2023

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Finally, finally, newsrooms leave Twitter

April 15, 2023

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PBS quits Twitter after being labeled ‘government-funded media’

April 14, 2023

Media veteran Lou Paskalis joins group to encourage brands to advertise on news

April 5, 2023

The Problematic Rise of Media Literacy Education

March 22, 2023

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Alliance for Audited Media, Ad Fontes Media partner to launch Media Bias Chart for audited publishers

Feb. 9, 2023

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Ad Fontes’ Vanessa Otero on How Media Bias Ratings Elevate Trust in the Industry

Feb. 8, 2023

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Partisan media offers easier-to-read political news than mainstream outlets, study suggests

Jan. 5, 2023

MarTech Interview with Dan Granger, CEO and Founder of Oxford Road

Jan. 18, 2023

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The ingredients of a good media diet, with Vanessa Otero

Jan. 2, 2023