Overview

Ad Fontes Media rates Business Insider in the Middle category of bias and as Reliable, Analysis/Fact Reporting in terms of reliability. Business Insider is a financial and business news website launched in 2007 as a technology blog called Silicon Valley Insider. It is owned by the German company Axel Springer.

Overall Score

The following are the overall bias and reliability scores for Business Insider according to our Ad Fontes Media ratings methodology.

Reliability: 40.58

Bias: -4.09

Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.

The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.

To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.

The bias rating, demonstrated on the Media Bias Chart^®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.

Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.

Individual Content Sample Scores

These are the most recent content samples that Ad Fontes Media analysts have rated for this source.

Content Sample URL	Bias	Reliability
A millennial couple worth seven figures invests most of their money in 3 ETFs but owns one individual stock and 1.5 bitcoin. Take a look at their portfolio.	0	39.67
I'm a financial planner with rich clients, but more money isn't always fulfilling — the unhappily rich make 4 mistakes	0	33.67
Zillow's Home Price Zestimate Is Distorting the Real-Estate Market	0	41.33
A chip company you probably never heard of is suddenly worth $1 trillion. Here's why, and what it means for Nvidia.	0.67	42
The head of Travis Kalanick's restaurant tech startup is leaving after 5 years	0	43.33
The TikTok ban is headed to the Supreme Court	0	44.33
Israel appears to have pushed Hezbollah into a corner — setting the stage for an all-out war	0	39.33
Home prices are down as much as 12% in boomtowns in Florida, Texas, and other popular states	0	41.67
A Black Workday employee sued the company after it sent police to his home for a 'wellness check'	-1.67	44.67
Japan is giving free flights to international tourists, but it may backfire	0	44.67
Boeing will delay its 777X plane and cut 10% of workforce as it deals with a strike and 737 Max issues	0	44.33
Top GOP donor Ken Griffin is heading to the polls but 'not with a smile' on his face	0.67	41
North Korea executed 30 teenagers for watching South Korean dramas: reports	0	40.67
Trump's campaign was rooting for Hunter Biden to be acquitted. Now, it's changing tactics.	-2.67	41.33
Donald Trump is reportedly considering an advisory role for Elon Musk	-1.67	42
Judge thrashes Sam Bankman-Fried for claiming FTX customers didn't lose any money before handing down 25-year sentence	0	43
Lauren Boebert 'makes George Santos look like a saint,' says retired House Republican who she's trying to replace	0	42.33
Owner of ship that crashed into Baltimore bridge will likely try to invoke 1851 law used to cap damages after Titanic disaster	0	46.33
Bitcoin hits record high	0	42
Former Nickelodeon star Drake Bell speaks out about being sexually abused as a 15-year-old child actor	0	43.67
Elon Musk has a unique plan to solve Twitter's ad problems	-1	32.67
Trump is selling $35 Christmas wrapping paper emblazoned with his mug shot	0	42
It sure looks like Elon Musk is deliberately destroying X	0	37.33
Washington's secret weapon is a beloved Gen Z energy drink with more caffeine than God	0	42.33
Just 2 House members did not vote in favor of a resolution affirming Israel's right to exist	-4.67	40