Overview

Ad Fontes Media rates Business Insider in the Middle category of bias and as Reliable, Analysis/Fact Reporting in terms of reliability. Business Insider is a financial and business news website launched in 2007 as a technology blog called Silicon Valley Insider. It is owned by the German company Axel Springer.

Overall Score

The following are the overall bias and reliability scores for Business Insider according to our Ad Fontes Media ratings methodology.

Reliability: 40.64

Bias: -4.22

Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.

The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.

To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.

The bias rating, demonstrated on the Media Bias Chart^®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.

Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.

Individual Content Sample Scores

These are the most recent content samples that Ad Fontes Media analysts have rated for this source.

Content Sample URL	Bias	Reliability
North Korea executed 30 teenagers for watching South Korean dramas: reports	0	40.67
Trump's campaign was rooting for Hunter Biden to be acquitted. Now, it's changing tactics.	-2.67	41.33
Donald Trump is reportedly considering an advisory role for Elon Musk	-1.67	42
Judge thrashes Sam Bankman-Fried for claiming FTX customers didn't lose any money before handing down 25-year sentence	0	43
Lauren Boebert 'makes George Santos look like a saint,' says retired House Republican who she's trying to replace	0	42.33
Owner of ship that crashed into Baltimore bridge will likely try to invoke 1851 law used to cap damages after Titanic disaster	0	46.33
Bitcoin hits record high	0	42
Former Nickelodeon star Drake Bell speaks out about being sexually abused as a 15-year-old child actor	0	43.67
Elon Musk has a unique plan to solve Twitter's ad problems	-1	32.67
Trump is selling $35 Christmas wrapping paper emblazoned with his mug shot	0	42
It sure looks like Elon Musk is deliberately destroying X	0	37.33
Washington's secret weapon is a beloved Gen Z energy drink with more caffeine than God	0	42.33
Just 2 House members did not vote in favor of a resolution affirming Israel's right to exist	-4.67	40
Dolly Parton reveals why her husband Carl Thomas Dean doesn't go to red-carpet events with her	0	38
'The Crown' season 6 recreates famous photographs of Princess Diana, Dodi Fayed, and King Charles. Here is how they compare to the real photos.	0	43
The Philippines blacklisted an American from the country after he wrote an expletive on his immigration form	0	44
A TikTok discount shopping pro shows how to spend $10 on a Thanksgiving meal for two	0	40.33
A TikToker's feud with a small-business owner over a collaboration video has spiraled out of control	0	38.33
Balenciaga is trolling us once again with a $925 bath towel skirt	0	39.33
Courteney Cox recalls how 'Friends' fans helped make Monica and Chandler's love story happen in tribute to Matthew Perry	0	38
Gwyneth Paltrow says she fell in love with her husband because he reminded her of her dad	0	40
I spent most of my 30s freewheeling and partying my way through Asia. My glory days ground to an abrupt halt when I became a dad.	0	34.33
A massive fire that resulted in the closure of the I-10 freeway in Los Angeles was likely caused by arson, Gov. Gavin Newsom says	0	49
Hollywood producer's son charged with the 'gruesome' murder of wife and in-laws after hiring day laborers to dispose of bags full of body parts	0	43.33
An American Airlines pilot went viral for his 'retirement flight' speech after 32 years on the job	0	41.33