Insider Bias and Reliability


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Bias: Middle

Reliability: Reliable, Analysis/Fact Reporting


Ad Fontes Media rates Insider in the Middle category of bias and as Reliable, Analysis/Fact Reporting in terms of reliability. Insider is a financial and business news website launched in 2007 as a technology blog called Silicon Valley Insider. It is now owned by the German company Axel Springer. Based in New York City, it publishes 17 global editions in eight languages. The site merged with Business Insider early in 2021. The website records more than 32.34 million visits per month.

Overall Score

The following are the overall bias and reliability scores for Insider according to our Ad Fontes Media ratings methodology.

Reliability: 42.78

Bias: -5.66

Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.

The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.

To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.

The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.

Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.

Individual Content Sample Scores

These are the most recent content samples that Ad Fontes Media analysts have rated for this source.

Content Sample URL Bias Reliability
Some QAnon believers are enraged by Trump's 2024 announcement and have started ignoring 'Q drops.' But experts say the movement is as fervent as ever. -1.67 37
The most prominent election-deniers lost their races. But at least 173 have won so far. -10.67 37.33
Kanye West spouted alt-right and misogynistic beliefs during an interview with David Letterman for Netflix but they were cut out of the final product, audience members told TheWrap -8.67 38.67
A major student-loan company just undermined the GOP-led lawsuit that temporarily halted Biden's debt cancellation -5 38.67
Former federal prosecutor scoffs at Trump's lawyer reportedly trying to keep him from attacking DOJ in Mar-a-Lago probe: 'Bless you, good luck' -6 37.33
The special master Trump requested is calling for extra help to review the seized Mar-a-Lago documents — and will be billing Trump $500 an hour for it -5.67 43.67
Manchin says it was 'excessive' for Biden to cancel up to $20,000 in student debt per borrower -1.67 47.33
Trump baselessly bashed Obama for transferring records from the White House to Chicago. Here's why Obama was allowed while Trump is under scrutiny by the FBI. -11 36.67
An author who ghostwrote one of Trump's books speculates Trump may've taken White House documents to one day sell as presidential memorabilia -16 25.75
GOP senators bash Josh Hawley's opposition to adding Finland and Sweden to NATO: 'We beat China by standing with our allies' 3.67 43
Oath Keepers will tell a jury they believed Donald Trump would turn them into his own personal militia on January 6 -4.67 41
Uncle of Highland Park shooting suspect said he saw 'no signs of trouble' in his nephew 0 42.33
Supreme Court bolsters religious rights, sides with former football coach who lost his job after repeatedly praying on the field following games 0 44.67
Biden wishes Elon Musk 'lots of luck on his trip to the moon' and touts Ford's electric vehicle program -5.33 37.33
Elon Musk called Twitter newsfeed algorithms 'manipulative,' prompting a reply from founder Jack Dorsey, who disagreed with the claim 0 42
Jack Dorsey says 'nah' to being Twitter CEO again after Elon Musk's buyout, says the company doesn't need one 0 46.67
Designer babies are coming — here's why some think that's a good thing -1.67 41.33
A timeline of all the accusations that TikTok star Sienna Mae Gomez sexually assaulted her former friend Jack Wright 0 29.67
Trump White House staffers frequently put important documents into 'burn bags' and sent them to the Pentagon for incineration, report says -3.33 44
Many of the prosecution's witnesses in the Kyle Rittenhouse trial suggested the teenager opened fire in self-defense 4 44
Facebook whistleblower says Mark Zuckerberg should resign as CEO amid company's 'meta problem' -4 43.33
Biden pushes back against Joe Manchin, saying he doesn't think people need to work to get the expanded child tax credit -1.33 43.67
Suicide among women surges as more people in Japan kill themselves in a single month than the total number lost to COVID-19 in 2020 0 43
Andrew Yang proposes lowering NYC voting age to 16 and allowing green-card holders to vote in local elections -6.67 39
'Staggeringly ignorant': Maricopa County rebuts Cyber Ninjas' charge that mail-in ballots should not have been sent -8.33 40.33

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