Bias: Middle

Reliability: Reliable, Analysis/Fact Reporting

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Ad Fontes Media rates Insider in the Middle category of bias and as Reliable, Analysis/Fact Reporting in terms of reliability. Insider is a financial and business news website launched in 2007 as a technology blog called Silicon Valley Insider. It is now owned by the German company Axel Springer. Based in New York City, it publishes 17 global editions in eight languages. The site merged with Business Insider early in 2021. The website records more than 32.34 million visits per month.

Overall Score

The following are the overall bias and reliability scores for Insider according to our Ad Fontes Media ratings methodology.

Reliability: 43.38

Bias: -5.44

Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.

The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.

To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.

The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.

Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.

Individual Content Sample Scores

These are the most recent content samples that Ad Fontes Media analysts have rated for this source.

Content Sample URLBiasReliability
Facebook whistleblower says Mark Zuckerberg should resign as CEO amid company's 'meta problem'-443.33
Biden pushes back against Joe Manchin, saying he doesn't think people need to work to get the expanded child tax credit-1.3343.67
Suicide among women surges as more people in Japan kill themselves in a single month than the total number lost to COVID-19 in 2020043
Andrew Yang proposes lowering NYC voting age to 16 and allowing green-card holders to vote in local elections-6.6739
'Staggeringly ignorant': Maricopa County rebuts Cyber Ninjas' charge that mail-in ballots should not have been sent-8.3340.33
Mitch McConnell tells Democrats not to 'play Russian roulette with the economy' as the GOP plays Russian roulette with the economy-5.6741.33
Law professor, cited by Trump attorney John Eastman, says his argument was abused as part of a 'ploy' to get Pence to overturn the 2020 election-244
Cities are reviving their mask mandates amid the Delta variant spread, sparking backlash and lawsuit threats-0.444.6
Tattoo and piercing shops 'can't just use less' when it comes to gloves and disinfectant, crucial supplies that shop owners say are still experiencing crippling shortages 16 months into the pandemic044.2
McDonald's CEO says corporate staff will return to the office 3 days a week. 'We ultimately are an in-person business.'046.4
Long COVID poses a subtle workplace crisis as sufferers say they're working longer hours and feel more stressed045
Nancy Pelosi says the House won't vote on the bipartisan infrastructure deal until after the Senate passes a larger package045.33
A Georgia restaurant will refuse service for unvaccinated people after breakthrough COVID infections among fully vaccinated staff045.67
Angela Merkel's top aide warned Germany might bar unvaccinated people from 'restaurant, cinema and stadium visits'045
Biden reverses Trump-era showerhead rule that sought to increase water flow-4.3342.33
Congress is sitting on an easy solution to speed job growth without causing inflation036.33
My Pillow CEO Mike Lindell and Steve Bannon say MSNBC is 'way better' than Fox News-541.33
Welcome to the Claremont Institute, where pro-Trumpers are waging a war on corporate America over 'wokeness'042
Lindsey Graham floats Senate GOP leaving Washington, DC to deny a quorum for Democratic infrastructure bill0.6741.33
Why used cars are so expensive now — and when prices may drop045.67
Fauci said it's 'horrifying' that CPAC attendees cheered about the US' lagging vaccination rate-7.6741.67
4 people were arrested after police were tipped off to more than a dozen firearms in a Denver hotel room044
A fraudster set up fake call centers to threatened Spanish-speaking immigrants to the US with deportation if they didn't buy bogus English classes044.33
A woman who ran over a demonstrator during a George Floyd protest in Denver last summer is found not guilty of assault by jury-0.3345.33
A federal judge skewered 'Kraken' lawyers for making 'fantastical' allegations of election fraud and failing to do the most basic due diligence-445.33