Bias: Middle

Reliability: Reliable, Analysis/Fact Reporting

Background CTA chart

Compare the scores of Insider to other sources on our free Interactive Media Bias Chart. Click Here!


Ad Fontes Media rates Insider in the Middle category of bias and as Reliable, Analysis/Fact Reporting in terms of reliability. Insider is a financial and business news website launched in 2007 as a technology blog called Silicon Valley Insider. It is now owned by the German company Axel Springer. Based in New York City, it publishes 17 global editions in eight languages. The site merged with Business Insider early in 2021. The website records more than 32.34 million visits per month.

Overall Score

The following are the overall bias and reliability scores for Insider according to our Ad Fontes Media ratings methodology.

Reliability: 43.18

Bias: -5.12

Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.

The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.

To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.

The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.

Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.

Individual Content Sample Scores

These are the most recent content samples that Ad Fontes Media analysts have rated for this source.

Content Sample URL Bias Reliability
GOP senators bash Josh Hawley's opposition to adding Finland and Sweden to NATO: 'We beat China by standing with our allies'3.6743
Oath Keepers will tell a jury they believed Donald Trump would turn them into his own personal militia on January 6-4.6741
Uncle of Highland Park shooting suspect said he saw 'no signs of trouble' in his nephew042.33
Supreme Court bolsters religious rights, sides with former football coach who lost his job after repeatedly praying on the field following games044.67
Biden wishes Elon Musk 'lots of luck on his trip to the moon' and touts Ford's electric vehicle program-5.3337.33
Elon Musk called Twitter newsfeed algorithms 'manipulative,' prompting a reply from founder Jack Dorsey, who disagreed with the claim042
Designer babies are coming — here's why some think that's a good thing-1.6741.33
A timeline of all the accusations that TikTok star Sienna Mae Gomez sexually assaulted her former friend Jack Wright029.67
Trump White House staffers frequently put important documents into 'burn bags' and sent them to the Pentagon for incineration, report says-3.3344
Many of the prosecution's witnesses in the Kyle Rittenhouse trial suggested the teenager opened fire in self-defense444
Facebook whistleblower says Mark Zuckerberg should resign as CEO amid company's 'meta problem'-443.33
Biden pushes back against Joe Manchin, saying he doesn't think people need to work to get the expanded child tax credit-1.3343.67
Suicide among women surges as more people in Japan kill themselves in a single month than the total number lost to COVID-19 in 2020043
Andrew Yang proposes lowering NYC voting age to 16 and allowing green-card holders to vote in local elections-6.6739
'Staggeringly ignorant': Maricopa County rebuts Cyber Ninjas' charge that mail-in ballots should not have been sent-8.3340.33
Mitch McConnell tells Democrats not to 'play Russian roulette with the economy' as the GOP plays Russian roulette with the economy-5.6741.33
FBI offers $10,000 reward for information about Native American woman missing in Washington since November046.33
Law professor, cited by Trump attorney John Eastman, says his argument was abused as part of a 'ploy' to get Pence to overturn the 2020 election-244
Cities are reviving their mask mandates amid the Delta variant spread, sparking backlash and lawsuit threats-0.444.6
Tattoo and piercing shops 'can't just use less' when it comes to gloves and disinfectant, crucial supplies that shop owners say are still experiencing crippling shortages 16 months into the pandemic044.2
McDonald's CEO says corporate staff will return to the office 3 days a week. 'We ultimately are an in-person business.'046.4
Long COVID poses a subtle workplace crisis as sufferers say they're working longer hours and feel more stressed045
Nancy Pelosi says the House won't vote on the bipartisan infrastructure deal until after the Senate passes a larger package045.33
A Georgia restaurant will refuse service for unvaccinated people after breakthrough COVID infections among fully vaccinated staff045.67
Angela Merkel's top aide warned Germany might bar unvaccinated people from 'restaurant, cinema and stadium visits'045