Poynter Bias and Reliability


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Bias: Skews Left

Reliability: Reliable, Analysis/Fact Reporting


Ad Fontes Media rates Poynter in the Skews Left category of bias and as Reliable, Analysis/Fact Reporting in terms of reliability. Poynter is a website that covers news about “the people, organizations, technology, trends and ideas shaping journalism and its vital role in democracy.” It focuses on training, ethics, fact checking and other resources important to journalists. The site is run by the Poynter Institute, a nonprofit organization established in 1975 and based in St. Petersburg, Florida. Poynter operates a journalism school and owns the Tampa Bay Times newspaper and the International Fact-Checking Network. It also operates Politifact, a project that evaluates the accuracy of statements made by elected officials and others working in politics. The Poynter website records approximately 1 million visits per month.

Overall Score

The following are the overall bias and reliability scores for Poynter according to our Ad Fontes Media ratings methodology.

Reliability: 41.36

Bias: -7.73

Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.

The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.

To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.

The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.

Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.

Individual Content Sample Scores

These are the most recent content samples that Ad Fontes Media analysts have rated for this source.

Content Sample URL Bias Reliability
Why Politico’s big Roe v. Wade scoop is unprecedented -1 45.67
The media’s coverage of a surreal State of the Union address -2.67 45.33
How did Joe Biden and the media do in Biden’s first press conference as president? -9 41.67
Why Gannett CEO Mike Reed thinks the company can reach 10 million paid digital subscribers within 5 years -1.33 43
A reporter shares her minute-by-minute recollection of being trapped in the Senate on Jan. 6 -5.33 45.33
IFCN is heartened by a Nobel Peace Prize nomination for the work of the global fact-checking community -3 41.33
Inauguration Day front pages had a chance to break ground. Most didn’t. -5 45.67
Biden and Fauci: One million shots a day ‘starts today’ -4 42.33
Trump is gone, Biden is here. What happens now? -7 35
Jen Psaki’s White House press conferences feel like ‘a return to normalcy.’ But let’s be careful. -6.33 38.67
A Pro-Trump mob has stormed the U.S. Capitol. What you need to know and a look at media coverage. -0.67 43.33
What will cable news do without President Trump? -11.67 40
Are we ready for the next wave of misinformation about a COVID-19 vaccine? -10.33 39.67
ABC, NBC, CBS and Univision reminded us of an important fact: TV can’t be like Twitter -6.67 32
The art of the concession speech -1.67 44
The election is over. How did the media do? -8.67 36.67
What should the media do with President Trump’s false election claims? -9 40
The story we all should be focusing on right now is … -8.33 40
What should the media do with Donald Trump’s refusal to concede? -5 43.67
Here are the newsroom layoffs, furloughs and closures caused by the coronavirus -0.67 48.33
The CoronaVirusFacts Alliance will get specialized support from the Paris Peace Forum -0.67 47.67
Jails and prisons are superspreaders that need journalistic attention during the pandemic -4 48
The damage being done by Fox News -16 30.67
Journalism can help communities with these five pillars of ethical disaster reporting -3.33 41
How journalists can ward off burnout -5.33 35.67

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