Quartz Bias and Reliability


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Bias: Middle

Reliability: Reliable, Analysis/Fact Reporting


Ad Fontes Media rates Quartz in the Middle category of bias and as Reliable, Analysis/Fact Reporting in terms of reliability. Quartz is a global business news organization created in 2012 for what is described as a “post-national readership” reflecting a “global perspective.” Based in New York City, it has editions in Japan, India and Africa. It was purchased by G/O Media in April 2022.

Overall Score

The following are the overall bias and reliability scores for Quartz according to our Ad Fontes Media ratings methodology.

Reliability: 44.25

Bias: -5.46

Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.

The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.

To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.

The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.

Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.

Individual Content Sample Scores

These are the most recent content samples that Ad Fontes Media analysts have rated for this source.

Content Sample URL Bias Reliability
We ordered the same gun used in Uvalde. Here’s how easy it was. -6.67 35.33
Avis’s stock more than tripled after it teased a plan to invest in electric vehicles 0 47.33
In one tweet, Elon Musk captures the everyday sexism faced by women in STEM -9 37.33
Best reads from the week of May 8-14, 2021 — Quartz Daily Brief — Quartz -2.67 46
The funding gap for African startups: News from Africa, May 2021 — Quartz Africa Weekly Brief — Quartz -1 46
Amazon’s growth overseas has blown past its growth in the US 0 48.67
US Labor Secretary says gig workers should be classified as employees -0.33 44.67
American democracy is still under attack—by corporate influence 0 45.33
Biden’s pick to lead Operation Warp Speed is tailored to build public trust in vaccines -4 47.67
Company culture is holding up surprisingly well in the pandemic -2.67 44.67
Who’s winning the battle for stakeholder capitalism? -5 41
The world’s money transfer system is China’s Achilles heel in its sanctions battle against the US -1.67 45.33
You don’t need fancy air filter systems to reduce Covid-19 risk 0 50
Susan B. Anthony doesn’t need to be pardoned—violating the law is her legacy -6 37.67
With school plans unclear, affluent US parents are pursuing other options -2.83 49.33
Kenya and Nigeria are leading Africa’s push to start taxing Silicon Valley’s global tech giants -1.8 48
The countries that will be first in line to get a coronavirus vaccine -1.67 51.33
An ex-student of Carol Dweck identified a new mindset for success — Quartz at Work 0.33 50
Despite waiting for years, some Indian immigrants are now giving up their green card dreams -8.33 44
The impact of women’s careers on childbearing age, in one chart -0.75 48.5
The world’s happiest people have a beautifully simple way to tackle loneliness -1.25 36.25
A timeline of how things went from bad to worse for Jet Airways 1.33 47.67
Ivanka Trump visits Ethiopia, Côte d'Ivoire on women's empowerment — Quartz Africa -4 46
So you have two passports—do you know how to use them? -2 41
HBO’s Theranos documentary highlights the double-edged sword for women in tech -6.33 37


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