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Ad Fontes Media rates Tampa Bay Times in the Middle category of bias and as Reliable, Analysis/Fact Reporting in terms of reliability. Tampa Bay Times is a twice-weekly newspaper and website covering the Tampa Bay area of Florida. It is published by The Times Publishing Company and owned by the Poynter Institute, a nonprofit journalism training organization. The newspaper, called the St. Petersburg Times until 2011, has won 12 Pulitzer Prizes. It began in 1884 as a weekly publication called the West Hillsborough Times. The Times began PolitiFact.com, a nonprofit fact-checking project, in 2007 but sold it to Poynter in 2018. The Times Publishing Company also publishes a business magazine, Florida Trend, and a weekly newspaper, tbt*. The website records approximately 6 million visits per month.
Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.
The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.
To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.
The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.
Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.
Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.
Individual Content Sample Scores
These are the most recent content samples that Ad Fontes Media analysts have rated for this source.