Upworthy Bias and Reliability Overview

Upworthy is a website dedicated to help groups “to be a source for good, together.” Content focuses on uplifting and inspiring stories – “stories that delight, uplift, surprise, evoke empathy, and motivate action.” Based in Los Angeles, the organization was founded in 2012 and is now owned by Good Worldwide. The website records approximately 2.3 million visits per month. Ad Fontes Media rates Upworthy in the middle category of bias and as most reliable in terms of reliability.

Overall Score

A team of analysts at Ad Fontes Media regularly reviews articles and news programs to rate them in terms of bias and reliability. A weighted average of these ratings results in the overall score for the media source.

The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to neutral to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

The following are Upworthy’s overall bias and reliability scores according to our Ad Fontes Media ratings methodology.

Reliability: 39.98

Bias: -3.94

Reliability scores for articles and shows are on a scale of 0-64. Scores above 24 are generally acceptable; scores above 32 are generally good.

Bias scores for articles and shows are on a scale of -42 to + 42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being the most neutral and/or balanced.

Individual Article Scores

The following articles were reviewed by Ad Fontes Media analysts on the basis of reliability and bias. Each article was reviewed by at least three analysts: one conservative, one liberal and one moderate.

The team considers a variety of factors when rating a news article. To determine its reliability score, we consider the article’s veracity, expression, and its headline and graphics. We add each of these scores to the chart on a sliding scale, with the average of those creating the article’s overall reliability score.

To determine an article’s bias score, we consider its language, its political position and how it compares to other stories from other sources on the same topic. We add each of these scores to the chart on a sliding scale, with the average of those creating the article’s overall bias score.

Article URLBiasReliability
The QAnon cult: What it is, how it works, and how to help deprogram your loved ones-343.33
How do we coax millions of Americans away from the edge of election conspiracy insanity?-1036
Yes, Biden won with only 16% of U.S. counties. No, that's not mathematically impossible.-2.3345.33
My wedding was both the best and worst day of my life. Here's what I learned.041.33
The 'glitter bomber' is back with a brilliant new trap for porch thieves who never learn040.67
This organization is giving children fighting critical illnesses extra hope this year.033.33
Family of U.S. teen jailed for breaking COVID protocol in the Cayman Islands speaks out144.67
Before you click 'send' on anything else, read this comic. It's important.-136
Voting machine companies force Fox News, Newsmax, and OAN to debunk their own conspiracy lies on air-744.33
One little change in how you talk to your kids can help them be more successful.046.67
The numbers are in: more than $238 million was raised for a massive relief fund-243.67
Madeline Swegle breaks 110-year record and becomes the Navy’s first Black female fighter pilot-4.3343
Woman who was already expecting twins finds out she became pregnant again at the same time034
Americans, please take Luke Letlow's death as the cautionary tale that it is-5.6735
Zoom memorials highlight the ironic cruelty of trying to mourn together during the pandemic-1.3336.33
Vaccine skeptics are my people. Here's how to reach at least some of us.036