Western Journal Bias and Reliability


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Bias: Hyper-Partisan Right

Reliability: Mixed Reliability/Opinion OR Other Issues


Ad Fontes Media rates Western Journal in the Hyper-Partisan Right category of bias and as Mixed Reliability/Opinion OR Other Issues in terms of reliability. Western Journal is an online publication that presents news, commentary and analysis. Its mission is to focus on topics “that Heartland Americans care about” and “upholds traditional Christian values as articulate in the Bible.” The Journal, based in Phoenix, Arizona, includes content from Conservative Tribune, Liftable and The Wildcard. Founded in 2009 as Western Journalism, a project of the Western Center for Journalism, it is now owned by Liftable Media, funded by Floyd Brown, who also created the Political Action Committee, Citizen United. The website records 29 million visits per month.

Overall Score

The following are the overall bias and reliability scores for Western Journal according to our Ad Fontes Media ratings methodology.

Reliability: 29.44

Bias: 19.69

Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.

The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.

To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.

The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.

Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.

Individual Content Sample Scores

These are the most recent content samples that Ad Fontes Media analysts have rated for this source.

Content Sample URL Bias Reliability
Trump Responds to Garland's Press Conference - 'They Got Way Ahead of Themselves' 11.33 24.67
Elon Musk Unleashes on Biden: 'The Real President Is Whoever Controls the Teleprompter' 17.33 29.67
RNC Chair: GOP Primary Turnout Outpacing Dems at Historic Levels, Bodes Well for Midterms 9.33 38.67
Former Republican Florida Governor Announces He's Running Against DeSantis as a Democrat 0 48
Biden Wears a Mask Outside Alone But Not When Indoors with Frail 90-Year-Olds 22.67 18.33
Alert: New George Soros Arrives on the Scene as His Organizations Spend Hundreds of Millions on Leftist Causes 22.33 25
New Jersey Governor Refuses To Rule Out Another COVID Lockdown 16.67 39.33
Biden Campaign Begins To Worry as Black, Latino Disaster Looms 15.67 28.33
Woman Behind Trump Steals the Show with Brilliant Rally Stunt 29.67 20
Biden Snaps, Calls Minnesota Trump Supporters 'Ugly Folks' 23 24
Someone Tried To Register Dozens of Dead People as Dem Voters in Key Swing State 10.67 39
Type Gibberish on Trump Campaign's Website, and You'll Get Taken to a Secret Roast of Joe Biden 14.67 30
Poll: Overwhelming Majority of Black Americans Want Police To Maintain Local Presence 21.75 25.75
Potential Biden VP Has Major Problems, Including Her Son Being a Massive Trump Supporter 17.33 31.33
Minneapolis Commission Hits Brakes on Anti-Cop Crusade, Blocks Key Item from November Ballot 11.67 35.33
US Government Lifts Major COVID Warning for the First Time in 4 Months 2 51.67
Group Apologizes After Photo Captures Disrespect of US Flag at Boston Marathon 1.67 50.67
Trump Skipping 'Boring' White House Correspondents' Dinner, Will Rally in Wisconsin Instead 19 36.5
Trump Donates Presidential Salary, Posts Photo of Massive Check to Homeland Security 28.67 31
Experts Says Democrats' Grassroots Fundraising Is Likely 'Manufactured' 15.29 33.14
Records Show FBI Was Probing Michael Cohen Long Before Raid 10.25 47.5
Elizabeth Warren Calls for Abolishing Electoral College So 'Every Vote Matters' 13.75 31.5
Breaking: Supreme Court Rules in Favor of Trump on Immigrant Detention 9.33 43.33
AOC's Neighbors Reveal Truth That Could Shatter Her 'For the People' Image 28.44 16.94
'Cowboys for Trump' Trek to DC To Show Support for Border Wall with Hand-Crafted Gift for Trump 20.5 30.5

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