I’m excited to announce the launch of Ad Fontes Media’s AI-powered models for automatically scoring news articles for bias and reliability. We now provide human-plus-AI article ratings on the most recently published news every day!

This technology is built on the work of our analyst team over the past four years. Teams of three analysts — one left, one right, and one center, politically — have rated 70,000 pieces of news content. We’ve used these manually scored articles to create our overall news source ratings that appear on the various versions of the Media Bias Chart. 

Now, we’ve used this data set to train our proprietary AI model in order to cover the vast amount of news content published every day. We now offer a blend of human plus AI ratings on the reliability and bias of news and news-like content. We believe this blended approach is the best way to cover the content landscape because AI alone isn’t accurate enough, and humans alone aren’t scalable enough.  

I explain more about our AI technology in this short video.

This technology enables us to more swiftly and accurately rate media content in a landscape where information is generated at an unprecedented speed and scale, providing brands, advertisers and media stakeholders with the real-time insights to make informed decisions around their investments in news advertising.

Brands, agencies, and ad tech companies can use our article ratings to sponsor reliable journalism while avoiding opinionated, misleading, and highly biased content. Publishers can use them to showcase the quality of their own content to advertisers and audiences. Social media companies can use them to provide users more information about the articles they surface in feeds. 

If you want to learn more about our human/AI article rating solutions, contact our sales team. A public announcement about the availability of our data using AI and human scoring was released nationwide this week.

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Vanessa Otero is a former patent attorney in the Denver, Colorado, area with a B.A. in English from UCLA and a J.D. from the University of Denver. She is the original creator of the Media Bias Chart (October 2016), and founded Ad Fontes Media in February of 2018 to fulfill the need revealed by the popularity of the chart — the need for a map to help people navigate the complex media landscape, and for comprehensive content analysis of media sources themselves. Vanessa regularly speaks on the topic of media bias and polarization to a variety of audiences.