As Podcasts Grow in Popularity, Harris and Trump Appear as Guests to Reach New Audiences
Author:
Date:
10/21/2024
The number of people regularly listening to podcasts has grown every year for the past decade. In fact, Edison Research has found that 48% of those age 18-34 in the U.S. listen to a podcast weekly.
The campaigns of Kamala Harris and Donald Trump are apparently aware of this trend, as both have appeared as guests on various podcasts in the past several weeks, seemingly in a quest to reach potential voters who may not hear their message otherwise.
Ad Fontes Media has known for years that podcasts, as well as YouTube and other social media platforms, have become a popular place for people to get their information. For that reason, we began analyzing news and news-like podcasts for their bias and reliability in 2021.
Our team has now rated more than 740 of them, and 48 are featured on the most recent Media Bias Chart® for podcasts. We must choose a selection of podcasts to include on each month’s static media bias chart because it’s impossible to show all of them in one image (see the list of the 48 shows on the October chart here). In order to make the logos as large and readable as possible, we have magnified a portion of the chart and removed portions around the edges that contain no sources.
Eight podcasts are included on the chart this month for the first time:
- Candace
- Firewall
- Jen Rubin’s Green Room
- Open to Debate
- Pantsuit Politics
- Reuters World News
- The Kevin Roberts Show
- Timeless with Julie Hartman
If your favorite podcasts aren’t on the October chart, you can still search for them using the Interactive Media Bias Chart® on our website, as well as our Media Bias Chart® app, available for iPhone and Android. Daily search limits apply.
When you add in our web/print and TV/video ratings, our analysts have fully rated about 4,000 sources, with commercial data on over 11,100 sources. Become a subscriber today to have additional access to our data set! Our News Nerd Pro subscription allows you to search all sources with no limits! In addition, you’ll have the ability to filter the search results for things like ownership, content keywords, and more.
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Beth Heldebrandt is a Media Research Specialist at Ad Fontes Media. She has more than 30 years of experience in the fields of journalism and public relations, and was an adjunct instructor of journalism for 17 years at Eastern Illinois University. Beth has a B.A. in journalism from Southern Illinois University-Carbondale and an M.A. in English from Eastern Illinois University. She’s a mom and grandma, and enjoys traveling, puzzles and reading.
