Ad Fontes Media founder and CEO Vanessa Otero spoke about the AFM Billion Dollar News Challenge at Forward: Broadcast TV’s Virtual Sales Conference on Sept. 21. The conference was presented by TVB, the not-for-profit trade association that represents local broadcast TV across the U.S.

The Forward conference designed for account executives and sales managers was the perfect venue to share the bold challenge made to the advertising community by Lou Paskalis, chief strategy officer at Ad Fontes Media, this spring: Let’s bring $1 billion in ad revenue back to news.

Brands have become reluctant to spend their ad dollars in what can be a polarizing news ecosystem. The data compiled by Ad Fontes Media is essential to alleviate these brand safety concerns.

Otero encouraged ad spending in high quality news sources. Our analysts have identified hundreds of those, and many of them are found in local broadcast TV markets.

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