Bias: Middle

Reliability: Reliable, Analysis/Fact Reporting

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Ad Fontes Media rates Billboard in the Middle category of bias and as Reliable, Analysis/Fact Reporting in terms of reliability. Billboard is a news organization focused on American entertainment, primarily the music business. It is known for its weekly charts listing top songs and artists in various genres, as well as events such as the Billboard Music Awards. In addition to a magazine and website, Billboard shares information through videos, podcasts and a newsletter. Founded in 1894, Billboard is based in New York City. It is owned by Eldridge Industries and managed by Penske Media Corporation. The Billboard magazine has a weekly circulation of more than 19,000, and the website records approximately 24.8 million visits per month. The Billboard YouTube channel has 3 million subscribers.

Overall Score

The following are the overall bias and reliability scores for Billboard according to our Ad Fontes Media ratings methodology.

Reliability: 40.73

Bias: -2.23

Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.

The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.

To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.

The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.

Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.

Individual Content Sample Scores

These are the most recent content samples that Ad Fontes Media analysts have rated for this source.

Content Sample URL Bias Reliability
Millie Bobby Brown Rocks Out to Olivia Rodrigo's 'Good 4 U' in Intense Lip-Sync Video032.67
Dave Grohl Recalls Being 'Beaten by Police and Rednecks' at Anti-Reagan Concerts-10.6737.67
Who Should Be Nominated for Song of the Year at the 2021 Grammys? Vote!042.33
Big Sean & Post Malone Take a Walk on the Wild Side in 'Wolves' Video043
BTS Reflect on Canceled World Tour Amid Coronavirus In 'Life Goes On' Music Video044.33
First Country: New Music from Garth Brooks, Morgan Wallen, Lee Brice, Chris Young and More044.67
Radiohead Speaks Out on 'Negligence' in Deadly 2012 Stage Collapse045.67
R. Kelly Lawyer Says Singer Is 'Suffering' Mentally as Trial Date Set for April048
For Robbie Williams, Coronavirus 'Can't Stop Christmas'044
Bob Dylan Papers, Including Unpublished Lyrics, Sell for $495K at Auction045.67
Carrie Underwood and John Legend Embrace Holiday Spirit in 'Hallelujah' Video: Watch043.33
BTS Cozies Up in New 'On My Pillow' Version of 'Life Goes On' Video: Watch043.67
A Timeline of Dolly Parton's Good Deeds046
Dynamite! BTS to Perform at 2020 Billboard Music Awards029
BTS Climb The Walls, Get Into a Food Fight During 'Home' Performance on 'Tonight Show'031.67
BTS Make History With 10th Week at No. 1 on Billboard Artist 100 Chart0.3330