Fortune Bias and Reliability


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Bias: Middle

Reliability: Reliable, Analysis/Fact Reporting


Ad Fontes Media rates Fortune in the Middle category of bias and as Reliable, Analysis/Fact Reporting in terms of reliability. Fortune is a global business magazine published online and in print. It was founded in 1929 following the Great Depression by Henry Robinson Luce, who also co-founded Time magazine. Headquartered in New York City, Fortune has offices in eight other cities worldwide. The monthly magazine has a circulation of approximately 800,000, and the website records 7 million visits per month.

Overall Score

The following are the overall bias and reliability scores for Fortune according to our Ad Fontes Media ratings methodology.

Reliability: 43.89

Bias: -1.94

Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.

The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.

To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.

The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.

Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.

Individual Content Sample Scores

These are the most recent content samples that Ad Fontes Media analysts have rated for this source.

Content Sample URL Bias Reliability
The Brett Favre welfare scandal proves why local journalism still matters -7 40
Nancy Pelosi’s visit to Taiwan was great news for China’s chip sector as investors welcome the prospect of a chip war boom 1.33 41.33
Elon Musk's chess game of buying Twitter, and the possible board mistake 0 32.33
Leaders can't let fear of cancel culture stop them from being social 0 36.2
SEC chair warns default would put US in 'uncharted waters' 0 46.33
Why Satanists may be the last hope to take down Texas's abortion bill -10 39.67
Gifts that support Native American art and culture -1.33 39.33
Pfizer, Modena COVID vaccines and 5G wireless targeted by Russian disinformation, study finds -1.67 46
COVID trips: How to easily plan international travel right now 0 45.67
CDC says Delta variant is one of the most transmissible diseases ever -0.67 45.67
Alphabet taps Wendy Tan White as CEO of new robotics company Intrinsic 0 42.67
Online learning: The future of virtual teaching is all about school funding -5 45
Gender equity: Let's close the huge gender gap in federal contracts -4.33 37
China’s crackdown on U.S. IPOs is a boon for HK—if it can handle the listings 0 46.33
Semiconductor crisis has Biden administration sounding the alarm, with worries about China 0 45.67
Reports of forced labor are driving brands to abandon Chinese cotton 0 47
Germany's flood disaster comes at a politically crucial moment -5.33 40.67
After recent plunge, Bitcoin is again underperforming stocks this year 0 44.33 accepts $6 billion takeover offer from private equity firm Thoma Bravo 0 44.33
How Didi’s IPO debacle doomed China’s love affair with Wall Street 0 46.67
Ohio law allows doctors to deny health care and birth control to LGBTQ patients -7.33 41.67
COVID Delta variant symptoms: These are the most common ones 0 45
Europe starts considering a Chinese COVID-19 vaccine for approval -1 46.33
Forget vaccine jabs—next-generation COVID-19 pills and nasal sprays are on their way -1.33 47
Stock market performance during Biden's first 100 days has officially bested everyone from Trump back through Truman -2 45.33

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