Bias: Hyper-Partisan Right

Reliability: Unreliable, Problematic

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Overview

Ad Fontes Media rates The Liberty Loft in the Hyper-Partisan Right category of bias and as Unreliable, Problematic in terms of reliability. The Liberty Loft is a conservative news and opinion website that was originally launched in 2019 as The Closet Conservative in North Carolina. It was expanded to The Liberty Loft in early 2020 to provide conservative content that isn’t “necessarily pushing a straightforward agenda like typical mainstream media.” Content is shared via a website, on social media and through podcasts. The website records approximately 497,000 visits per month.

Overall Score

The following are the overall bias and reliability scores for The Liberty Loft according to our Ad Fontes Media ratings methodology.

Reliability: 20.99

Bias: 18.67

Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.

The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.

To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.

The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.

Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.

Individual Content Sample Scores

These are the most recent content samples that Ad Fontes Media analysts have rated for this source.

Content Sample URL Bias Reliability
Andrew Cuomo, Don’t Let The Door Hit You On Your Way Out15.3330
Biden Cancels American Jobs While Selling Books for His Criminal Son27.3319
Why a $15 Federal Minimum Wage Would Be a Terrible Policy13.3329.33
Our Nation Looks More Like the CCP Than the USA1431.67
What Happens to Biden if the Migrant Caravan Reaches the US? His Options Suggest Nothing Good11.6736.67
Why Telling Students to ‘Trust the Experts’ Is Poor Advice1728.33
Vanity Fair Says White Supremacy is Not About Being white Anymore14.6726
New Reports Indicate AOC Was Not in Capitol At Time of Attack2225.33
Trump Should Simply Ignore Senate Impeachment Trial14.3330.33
For Female Athlete, Biden’s Transgender Executive Order Is ‘Heartbreaking’9.6733.33
John Kerry’s Climate Change Hypocrisy8.3332.67
Lockdowns Come from a Place of Privilege13.3329.67
NC Lieutenant Governor Destroys Media Outlet Over Racist Hypocrisy16.3325
If Biden Really Wants ‘Unity,’ He Will Call Off Kangaroo Court Impeachment Trial25.6715.67
Who’s Pulling The President’s Puppet Strings?28.3314