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Ad Fontes Media rates Milwaukee Journal Sentinel in the Skews Left category of bias and as Reliable, Analysis/Fact Reporting in terms of reliability. Milwaukee Journal Sentinel is the largest newspaper in Wisconsin, based in Milwaukee. It is a merger between the Sentinel, founded in 1837, and the Journal, founded in 1882. The first edition of the Journal Sentinel was in April 1995. The Journal Sentinel became part of the Gannett media family in 2016, making it part of the USA Today Network. Combined, the Journal and Sentinel have won eight Pulitzer Prizes. The newspaper’s website records approximately 6.2 million visits per month.
Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.
The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.
To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.
The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.
Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.
Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.
Individual Content Sample Scores
These are the most recent content samples that Ad Fontes Media analysts have rated for this source.