Bias: Skews Left

Reliability: Reliable, Analysis/Fact Reporting

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Ad Fontes Media rates NBC News (website) in the Skews Left category of bias and as Reliable, Analysis/Fact Reporting in terms of reliability. NBC News (website) is the news division of the National Broadcasting Company, part of NBCUniversal, owned by Comcast Corporation. Founded in 1940, it is headquartered in New York City. Its most popular news programs are Today, NBC Nightly News, Dateline and Meet the Press. Its website was launched in 1996 and records 86 million visits per month.

Overall Score

The following are the overall bias and reliability scores for NBC News (website) according to our Ad Fontes Media ratings methodology.

Reliability: 45.68

Bias: -6.74

Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.

The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.

To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.

The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.

Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.

Individual Content Sample Scores

These are the most recent content samples that Ad Fontes Media analysts have rated for this source.

Content Sample URL Bias Reliability
Ivanka and Donald Trump Jr. testify in New York civil probe-145
Compare photos from NASA’s James Webb Space Telescope and the Hubble Space Telescope052
Clinton campaign, DNC fined over improper spending disclosure tied to Steele dossier, conservative group says-1.3332.67
Inside a Biden White House adrift-4.3337.67
Lawmakers, advocacy groups weigh in on apparent leak of draft opinion overturning Roe-1.6747
Former Philadelphia officer charged with murder in fatal shooting of 12-year-old boy-146.33
Navy sailors detail difficult working conditions after string of suicides-1.547.75
Professor who wouldn't use trans student's pronouns wins $400K settlement-3.6744.67
U.S. to welcome up to 100,000 Ukrainian refugees-445.33
Rural hospitals losing hundreds of staff to high-paid traveling nurse jobs049
Russian propaganda on Ukraine's non-existent 'biolabs' boosted by U.S. far right-7.2940.29
Leading expert explains why you would falsely confess to a crime you did not commit047.33
Florida deputy charged with child abuse after slamming teen to the ground by her throat-1.6746.67
1 million flee Ukraine as Russia steps up assault on Mariupol, Kherson045.67
Volunteers cross Polish border into Ukraine to fight Russian forces045.67
Life under siege: Inside Ukraine's southern cities facing the Russian assault046.33
Biden administration sanctions additional Russian oligarchs046.67
Nuclear plant on fire in Ukraine after Russia attacks facility046.67
Casey Michel: Why does Russia want to invade Ukraine? Ask Putin-443.33
Bison gores Yellowstone visitor, tosses her 10 feet, park officials say039.67
The GOP’s midterm playbook: Flip the script on Covid-5.6743.33
Spotify, roiled by Joe Rogan backlash, confronts complex reality as media giant046
A tale of two cases: Covid infections lay bare Beijing’s wealth disparity-3.3344.67
Judge who rejected deal in Arbery hate crime case likely thinks it was too lenient, experts say048
U.S., allies raise sanctions pressure on Russia ahead of U.N. showdown over Ukraine-1.6749