Popsugar Bias and Reliability


Compare the scores of Popsugar to other sources on our free Interactive Media Bias Chart. Click Here!

Bias: Skews Left

Reliability: Generally Reliable/Analysis OR Other Issues


Ad Fontes Media rates Popsugar in the Skews Left category of bias and as Generally Reliable/Analysis OR Other Issues in terms of reliability. Popsugar is an online media company targeted to women around the world. Topics include fashion, beauty, celebrity and family, with a special section of Latina content. Video content focuses on fitness. Popsugar, launched in 2006, is owned by Vox Media and based in San Francisco. The website records approximately 15.6 million visits per month. Popsugar also publishes websites dedicated to readers in Britain, Australia and the Middle East, and a site in Arabic.

Overall Score

The following are the overall bias and reliability scores for Popsugar according to our Ad Fontes Media ratings methodology.

Reliability: 35.65

Bias: -12.15

Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.

The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.

To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.

The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.

Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.

Individual Content Sample Scores

These are the most recent content samples that Ad Fontes Media analysts have rated for this source.

Content Sample URL Bias Reliability
George Floyd's Family Says Derek Chauvin's 22.5-Year Sentence Is Like a "Slap in the Face" -3.33 46
How Navajo Nation Activist Allie Young Is Helping Protect Her Community From COVID-19 -7 39.67
Governor Cuomo's Nonapology Is a Classic Case of Gaslighting -6.67 37.33
#SayTheWord: On Disability, Language, and the Mechanics of Social Change -13.67 32
The House Just Passed H.R. 8, a New Gun-Control Bill — Here's What It Would Do -7.33 44
Men, the Women in Your Life Are Tired -8 18.67
How a Gun-Control Bill Aims to Close the Charleston Loophole -3 46.33
The Hypocrisy of Police Action Against Women Mourning Sarah Everard -8.67 37.67
Women Were the Primary Targets of Nearly 3,800 Reported Anti-Asian Hate Crimes in the Last Year -4.67 45
Stand With the AAPI Community in Atlanta and Beyond by Amplifying These Organizations -5.33 38
Why Are People Hesitating to Call the Georgia Shootings of Asian American Women a Hate Crime? -8.33 39
Evan Rachel Wood Alleges Horrific Abuse From Marilyn Manson: "I Am Done Living in Fear" -0.33 45.67
Why Double Masking Is More Protective Against COVID-19 — and How to Do It Effectively 0 39.67
In a Stunning Tribute, Nearly 200,000 Flags Have Been Planted on the National Mall in DC -9.33 46
Why Political Activism Can't — and Shouldn't — Stop After the Inauguration -20.33 36.67
We Can't Let Yesterday's Violence Overshadow Our Forward Progress -10.33 33.33
Stop Calling For Unity; I'm Not "Coming Together" With Domestic Terrorists -27.33 27
How "SoHo Karen" Miya Ponsetto's Privilege Dominated That Gayle King Interview -5.33 38.67
We Keep Us Safe: How to Help DC's Houseless Ahead of the Inauguration 0 41
There's a Lot of Talk About Joe Biden's First 100 Days — Here's Why They're Important 0 43.67
Trump Supporters Are Making It Impossible For Americans Like Me to Heal -12.33 29.33
These Tweets Reveal Just How Much Hard Work Goes Into Your Thanksgiving Dinner -8.67 39.67
Dear Allies, It's Time to Get Proximate to Your Black Friends -18 26.33
Deb Haaland's Appointment as Interior Secretary Signals a Profound Win For Indigenous People -17.67 35
Anne Hathaway Is Fabulously Menacing in the Colorful Trailer For Roald Dahl's The Witches 0 36.67

Join over 30,000 others and stay informed on the latest sources added to the Media Bias Chart (and more) by joining our email list!