Popsugar Bias and Reliability Overview

Popsugar is an online media company targeted to women around the world. Topics include fashion, beauty, celebrity and family, with a special section of Latina content. Video content focuses on fitness. Popsugar, launched in 2006, is owned by Group Nine Media and based in San Francisco. The website records approximately 15.6 million visits per month. Popsugar also publishes websites dedicated to readers in Britain, Australia and the Middle East, and a site in Arabic. Ad Fontes Media rates Popsugar in the skews left category of bias and as mixed reliability in terms of reliability.

Overall Score

A team of analysts at Ad Fontes Media regularly reviews articles and news programs to rate them in terms of bias and reliability. A weighted average of these ratings results in the overall score for the media source.

The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to neutral to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

The following are Popsugar’s overall bias and reliability scores according to our Ad Fontes Media ratings methodology.

Reliability: 35.65

Bias: -12.15

Reliability scores for articles and shows are on a scale of 0-64. Scores above 24 are generally acceptable; scores above 32 are generally good.

Bias scores for articles and shows are on a scale of -42 to + 42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being the most neutral and/or balanced.

Individual Article Scores

The following articles were reviewed by Ad Fontes Media analysts on the basis of reliability and bias. Each article was reviewed by at least three analysts: one conservative, one liberal and one moderate.

The team considers a variety of factors when rating a news article. To determine its reliability score, we consider the article’s veracity, expression, and its headline and graphics. We add each of these scores to the chart on a sliding scale, with the average of those creating the article’s overall reliability score.

To determine an article’s bias score, we consider its language, its political position and how it compares to other stories from other sources on the same topic. We add each of these scores to the chart on a sliding scale, with the average of those creating the article’s overall bias score.

Article URLBiasReliability
George Floyd's Family Says Derek Chauvin's 22.5-Year Sentence Is Like a "Slap in the Face"-3.3346
How Navajo Nation Activist Allie Young Is Helping Protect Her Community From COVID-19-739.67
Governor Cuomo's Nonapology Is a Classic Case of Gaslighting-6.6737.33
#SayTheWord: On Disability, Language, and the Mechanics of Social Change-13.6732
The House Just Passed H.R. 8, a New Gun-Control Bill — Here's What It Would Do-7.3344
Men, the Women in Your Life Are Tired-818.67
How a Gun-Control Bill Aims to Close the Charleston Loophole-346.33
The Hypocrisy of Police Action Against Women Mourning Sarah Everard-8.6737.67
Women Were the Primary Targets of Nearly 3,800 Reported Anti-Asian Hate Crimes in the Last Year-4.6745
Stand With the AAPI Community in Atlanta and Beyond by Amplifying These Organizations-5.3338
Why Are People Hesitating to Call the Georgia Shootings of Asian American Women a Hate Crime?-8.3339
Evan Rachel Wood Alleges Horrific Abuse From Marilyn Manson: "I Am Done Living in Fear"-0.3345.67
Why Double Masking Is More Protective Against COVID-19 — and How to Do It Effectively039.67
In a Stunning Tribute, Nearly 200,000 Flags Have Been Planted on the National Mall in DC-9.3346
Why Political Activism Can't — and Shouldn't — Stop After the Inauguration-20.3336.67
We Can't Let Yesterday's Violence Overshadow Our Forward Progress-10.3333.33
Stop Calling For Unity; I'm Not "Coming Together" With Domestic Terrorists-27.3327
How "SoHo Karen" Miya Ponsetto's Privilege Dominated That Gayle King Interview-5.3338.67
We Keep Us Safe: How to Help DC's Houseless Ahead of the Inauguration041
There's a Lot of Talk About Joe Biden's First 100 Days — Here's Why They're Important043.67
Trump Supporters Are Making It Impossible For Americans Like Me to Heal-12.3329.33
These Tweets Reveal Just How Much Hard Work Goes Into Your Thanksgiving Dinner-8.6739.67
Dear Allies, It's Time to Get Proximate to Your Black Friends-1826.33
Deb Haaland's Appointment as Interior Secretary Signals a Profound Win For Indigenous People-17.6735
Anne Hathaway Is Fabulously Menacing in the Colorful Trailer For Roald Dahl's The Witches036.67