The Skimm Bias and Reliability


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Bias: Skews Left

Reliability: Reliable, Analysis/Fact Reporting


Ad Fontes Media rates The Skimm in the Skews Left category of bias and as Reliable, Analysis/Fact Reporting in terms of reliability. The Skimm is a media company that aims to appeal to female millennials. It was founded in 2012 by two former NBC news producers. It publishes a subscription-only email newsletter, Daily Skimm, that breaks down the top news of the day into short summaries.

Overall Score

The following are the overall bias and reliability scores for The Skimm according to our Ad Fontes Media ratings methodology.

Reliability: 42.64

Bias: -6.72

Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.

The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.

To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.

The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.

Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.

Individual Content Sample Scores

These are the most recent content samples that Ad Fontes Media analysts have rated for this source.

Content Sample URL Bias Reliability
Weekender Bags and Duffle Bags for Every Style 0 30.33
5 Steps You Can Take to Become Financially Stable 0 35.33
COVID Vaccine Mandate for Schools? Here’s What CDC Suggests -2.33 43
Trump's Arraignment, Wisconsin and "Barbie" -5 41
'Ghost Job' Postings: Here’s How to Spot Them 0 40.33
Israel and Gaza Ceasefire, Hate Crimes, and Olivia Rodrigo's Newest Album | Daily Skimm -4.67 45.33
George Floyd, Samoa, and the Linda Lindas | Daily Skimm -8.33 45.67
Anti-Semitism, Belarus, and an NFT that Bites the Wallet | Daily Skimm -3.67 40.33
The Lab Theory, San Jose, and the "Friends" Reunion | Daily Skimm -1 44
Texas's Gun Bill, Jerusalem Consulate, and Marvel Meets Chloé Zhao -3.33 42.67
Should I Pay Off Debt Before Buying a Home? 0 43.33
Meme Stocks, Israel's Coalition Gov, and Duke's Mike Krzyzewski -0.67 42.33
How Climate Change Could Affect Your Health -5.33 47.33
Guidelines for People Fully Vaccinated Against COVID-19 0 51
Hacks, the Catholic Church and Sexual Abuse, and Malala Yousafzai | Daily Skimm -2.67 43
History of Queer Stigma — And How it Affects the Community's Mental Health Today -16 34.33
Thing To Know: Filibuster -0.67 47
Pride 2021: How to Celebrate Amid the Pandemic -9.67 37.67
Systemic Racism in the US -9.67 43
Biden's Joint Session, Pollution, and Britney Spears Taking the Mic | Daily Skimm -5.67 43.67
Trump's "Rigged Election" Claims, COVID-19 Reinfection, and Beyoncé's New Video -8.67 43
Jacob Blake Case, RNC Recap, and Spicy McNuggets -11.33 40.67
How a High Unemployment Rate Can Affect Your Finances -2.67 43
What’s going on with the USPS -4 51
NBA Protest, RNC Night Three, and Black Stars Fight Hair Discrimination -2.67 45.67