Bias: Skews Left

Reliability: Generally Reliable/Analysis OR Other Issues

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Ad Fontes Media rates TheGrio in the Skews Left category of bias and as Generally Reliable/Analysis OR Other Issues in terms of reliability. TheGrio is a news website with video content targeted to issues important to Black America. Originally launched as part of NBC News in 2009, it became part of the MSNBC platform in 2013. It was acquired by Entertainment Studios in 2016. The name “grio” comes from griot, a West African storyteller. The site records approximately 3.36 million visits per month.

Overall Score

The following are the overall bias and reliability scores for TheGrio according to our Ad Fontes Media ratings methodology.

Reliability: 39.49

Bias: -11.25

Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.

The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.

To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.

The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.

Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.

Individual Content Sample Scores

These are the most recent content samples that Ad Fontes Media analysts have rated for this source.

Content Sample URL Bias Reliability
Black creatives work to control Juneteenth narrative because ‘capitalism is gonna capitalize’-9.3338
McConnell issues letter to remove ‘1619 Project’ from federal grant programs-1636
Trump tells aides not to pay Giuliani's legal fees following Capitol riots - TheGrio-1243.33
Trump supporters clash with protesters at rally in DC, four people stabbed-542.67
US executes second death row inmate in two days-444.67
Trump says 'it's not over' after Supreme Court dismisses case - TheGrio-1.3344.67
Former staffer accuses Andrew Cuomo of sexual harassment - TheGrio-1.3342.33
Protesters rally to save a Black family's home - TheGrio-642.33
DeJoy may have to testify about US Postal Services not complying with mail-in ballot order - TheGrio-448.33
Biden passes Obama for most votes of all time with 70 million - TheGrio-5.3343.67
Why the first openly Black gay men elected to Congress matter-11.3341.67
North Dakota candidate who died from COVID-19 wins election - TheGrio-1.3343.67
Charlamagne Tha God credits Trump with 'actually talking to young Black male voters' - TheGrio-3.3343.67
Jaime Harrison talks historical campaign and building a ‘New South’-1342
Cory Booker slams ‘racist’ GOP House candidate for comments about working with 'non-white males' - TheGrio-8.6744.33
Boston ballot drop box set on fire: A 'disgrace to democracy' - TheGrio041.67
Columnist Peggy Noonan slammed for saying Harris’ dancing is ‘embarrassing’ - TheGrio-1636
Prince Harry admits he didn't know 'unconscious bias' existed until he 'walked a day in Meghan's shoes' - TheGrio-6.3329.67
Jared Kushner implies Black people don't want to be successful as he defends Trump - TheGrio-1334
Ohio Democratic Rep. Kennedy Kent endorses Trump - TheGrio-7.3345.33
Beyoncé donates $1 million to small Black-owned businesses - TheGrio-13.3333.67
Video in Black man’s suffocation shows cops put hood on him - TheGrio-1232.33
AG William Barr says Jacob Blake shooting may have been justified - TheGrio-18.6723
Trump told Huckabee Sanders 'take one for the team' after Kim Jong Un wink - TheGrio-12.6741.67
Ben & Jerry's announces new podcast on systemic racism, White supremacy - TheGrio-12.6743.33