Overview

Ad Fontes Media rates Upworthy in the Middle category of bias and as Generally Reliable/Analysis OR Other Issues in terms of reliability. Upworthy is a website dedicated to "delivering the best of humanity every day." Content focuses on uplifting and inspiring stories. Based in Los Angeles, the organization was founded in 2012 and is now owned by Good Worldwide.

Overall Score

The following are the overall bias and reliability scores for Upworthy according to our Ad Fontes Media ratings methodology.

Reliability: 39.86

Bias: -5.57

Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.

The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.

To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.

The bias rating, demonstrated on the Media Bias Chart^®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.

Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.

Individual Content Sample Scores

These are the most recent content samples that Ad Fontes Media analysts have rated for this source.

Content Sample URL	Bias	Reliability
This glacier was featured on a postcard in 1900. A camera captured where it is today.	-5.67	41.67
School responded to a parent's book complaint by reading it aloud to the entire student body	-8.33	40.33
Oklahoma revoked this teacher's license for standing up against book bans. She's not backing down.	-12	42.33
They started dating as heterosexuals in 2004. Now, they've blossomed into a loving lesbian marriage.	-5.33	38.33
Man exposes the absurdity of sexist marketing by creating shirts that label men like we do women	-5.67	34
Woman shares her therapist's surprisingly helpful mental health tip: 'Run the dishwasher twice'	0	39
A boy with dwarfism struggled to get his lunch. So a cafeteria worker made him a souped-up cart.	0	43
Man investigating suspicious scammer emails leads to him changing the lives of two people	0	42.67
The QAnon cult: What it is, how it works, and how to help deprogram your loved ones	-3	43.33
How do we coax millions of Americans away from the edge of election conspiracy insanity?	-10	36
Yes, Biden won with only 16% of U.S. counties. No, that's not mathematically impossible.	-2.33	45.33
My wedding was both the best and worst day of my life. Here's what I learned.	0	41.33
The 'glitter bomber' is back with a brilliant new trap for porch thieves who never learn	0	40.67
This organization is giving children fighting critical illnesses extra hope this year.	0	33.33
Family of U.S. teen jailed for breaking COVID protocol in the Cayman Islands speaks out	1	44.67
Before you click 'send' on anything else, read this comic. It's important.	-1	36
Voting machine companies force Fox News, Newsmax, and OAN to debunk their own conspiracy lies on air	-7	44.33
One little change in how you talk to your kids can help them be more successful.	0	46.67
The numbers are in: more than $238 million was raised for a massive relief fund	-2	43.67
Madeline Swegle breaks 110-year record and becomes the Navy’s first Black female fighter pilot	-4.33	43
Woman who was already expecting twins finds out she became pregnant again at the same time	0	34
Americans, please take Luke Letlow's death as the cautionary tale that it is	-5.67	35
Zoom memorials highlight the ironic cruelty of trying to mourn together during the pandemic	-1.33	36.33
Vaccine skeptics are my people. Here's how to reach at least some of us.	0	36