WIRED Bias and Reliability

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Bias: Middle

Reliability: Reliable, Analysis/Fact Reporting

Overview

Ad Fontes Media rates WIRED in the Middle category of bias and as Reliable, Analysis/Fact Reporting in terms of reliability. WIRED is a monthly print and online magazine that focuses on technology, business, culture and science. Launched in 1993, WIRED is owned by Conde Nast and is headquartered in San Francisco, with international editions in Italy, Japan, South Korea, United Kingdom and the Middle East. The monthly U.S. print magazine has a circulation of 5 million readers. The website records approximately 17.7 million visits per month. Content is also shared via podcasts and videos.

Overall Score

The following are the overall bias and reliability scores for WIRED according to our Ad Fontes Media ratings methodology.

Reliability: 44.35

Bias: -5.26

Panels of analysts from Ad Fontes Media regularly review representative sample content to rate it for reliability and bias. Each panel of analysts comprises one left-leaning, one right-leaning, and one center-leaning analyst.

The team considers a variety of factors when rating content. To determine its reliability score, we consider the content’s veracity, expression, its title/headline, and graphics. We add each of these scores to the chart on a weighted scale, with the average of those creating the sample content’s overall reliability score.

To determine sample content’s bias score, we consider its language, its political position, and how it compares to other reporting or analysis from other sources on the same topic. We add each of these scores to the chart on a weighted scale, with the average of those creating the content’s overall bias score.

The bias rating, demonstrated on the Media Bias Chart®️ on the horizontal axis, ranges from most extreme left to middle to most extreme right. The reliability rating, demonstrated on the chart’s vertical axis, rates sources on a scale from original fact reporting to analysis, opinion, propaganda and inaccurate/fabricated information.

Reliability scores for articles and shows are on a scale of 0-64. Scores above 40 are generally good; scores below 24 are generally problematic. Scores between 24-40 indicate a range of possibilities, with some sources falling there because they are heavy in opinion and analysis, and some because they have a high variation in reliability between articles.

Bias scores for articles and shows are on a scale of -42 to +42, with higher negative scores being more left, higher positive scores being more right, and scores closer to zero being minimally biased, equally balanced, or exhibiting a centrist bias.

Individual Content Sample Scores

These are the most recent content samples that Ad Fontes Media analysts have rated for this source.

Content Sample URL Bias Reliability
The Week Nicki Minaj’s Cousin’s Friend’s Balls Dominated Twitter -6.67 36.33
How Risky Is It to Send Jeff Bezos to the Edge of Space? 0 47.33
The Pentagon Inches Toward Letting AI Control Weapons 0 44.33
The Statistical Secrets of Covid-19 Vaccines 0 49.67
They Told Their Therapists Everything. Hackers Leaked It All 0 47.33
How to Find a Covid-19 Vaccine Appointment in Your Area -3 47.67
Data Brokers Are a Threat to Democracy -7 37.67
Climate Change Is Turning Cities Into Ovens -4 49
Texas Accuses Google and Facebook of an Illegal Conspiracy 0 44
Nice Try, Facebook. iOS Changes Aren’t Bad for Small Businesses -2 45
Could Carbon Dioxide Be Turned Into Jet Fuel? -2 47
Vaccines Are Here. We Have to Talk About Side Effects -2.33 49.33
How to Reduce (but Not Eliminate) Covid Risk at Holiday Gatherings -1 46.67
Can You Get Covid-19 on an Airplane? Yeah, Probably 0 47.33
Iowa’s Covid Wave and the Limits of Personal Responsibility -8.33 46
In Defense of Rockefeller Center’s Ugly, Perfect Christmas Tree -1.67 33
This Pandemic Must Be Seen -2.67 38.67
When AI Sees a Man, It Thinks 'Official.' A Woman? 'Smile' -4.33 44.67
Putting Wonder Woman 1984 on HBO Max Is a Smart Move -0.33 41.33
The Physics of Materials at Minus 80 Degrees Celsius 0 47
The US Could Soon Ban the Selling of Carrier-Locked Phones -2 46.67
Robots Invade the Construction Site 1 47
Are Covid Patients Gasping ‘It Isn’t Real’ As They Die? 0 47.33
Trump Pushed 11 False Claims About Voting in 8 Minutes During the Debate -14.67 32.67
Could a Janky, Jury-Rigged Air Purifier Help Fight Covid-19? -1 48

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