Ad Fontes Media is going to SXSW in March as part of two great panel pitches on the future of news. Please help us save the news by voting for both of our panels!

Can We Save News in the Age of AI?

AI is here, and it’ll change news as we know it. AI can certainly be a threat to quality content, but it is also an opportunity to make newsrooms more powerful and effective, as well as reaching audiences more efficiently. 

Ad Fontes Media is dedicated to funding Quality News, so we’ll explore how to bring $1 billion in advertising spending back to news while applying new technologies like AI and digital video to drive newsroom efficiency and audience engagement. We’ll examine the challenges facing newsrooms today and the opportunity to resurrect the notion of the triple bottom line: doing good for audiences, for shareholders, and for humanity.

Vote for this SXSW panel here.

Speakers

• Vanessa Otero, Founder and CEO, Ad Fontes Media
• Mark Stenberg, Senior Media Reporter, Adweek
• Mark Pappas, SVP, Growth & Innovation, CMI Media Group
• Jennifer Q. Chen, President and CRO Officer, Connatix

How to Bring Billions Back to News Advertising

Advertising alone cannot fix the broken news business, but it can be part of the solution if we discard old myths about news content being unsafe for brands. During this conversation, you’ll learn about the data and solutions CMOs are turning to in order to allocate their dollars back to news advertising. 

News is essential for democracy. Dive into the details of why Ad Fontes Media believes supporting America’s newsrooms should be an ESG initiative. Consider how your brand can begin advertising adjacent to news while cutting the cord on low-value, AI-generated content.

Vote for this SXSW panel here.

Speakers

• Vanessa Otero, Founder and CEO, Ad Fontes Media
• Louis Jones, Chief Marketing Officer, Brand Safety Institute
• Carol Hinnant, Chief Revenue Officer, Comscore

Thanks again for your vote!